Bachelor of Business (Hons) in International Marketing and Languages

  • NFQ Level 8
  • Points Required 270*
  • Course Code SG142/SG144
  • Award Honours Degree Abinitio
  • Duration 4

Course Summary

For any enquiries email John Kelleher

What’s it all about?

This programme is designed to appeal to those who have a real interest in the world of International Business and Marketing, and who would like to work in a cosmopolitan, multilingual environment, whether in Ireland or overseas. The programme caters to those who already have a knowledge of French, German or Spanish – typically Leaving Certificate – and who wish to develop their linguistic skills to a high level of proficiency. If you are attracted both by language studies and by business and marketing subjects, this is the programme for you.

The early Semesters of this Degree Programme (1-4) offer you a thorough grounding in Business and Marketing subjects where you can begin to identify the particular areas of Business which appeal to you. You will also study your chosen language as a key subject during these Semesters. At the end of Semester 4, you will have the opportunity to reflect whether you still wish to pursue with study abroad or to re-orient your studies completely towards Business, Marketing and / or Sales.

Semesters 5 and 6 of this programme are spent in the European country of your choice – France, Spain or Germany – where you will take all or part of your course through your chosen language. During these Semesters you will attend a European Partner Institute of IT Sligo. The Semesters spent in study abroad are what differentiates this programme from all other Business programmes. It allows students to develop their language skills to a high level, to build international links and personal friendships, to engage with new cultures, and to learn about the Business Environment in other EU member States. It is also an exciting and fulfilling year personally for you.

The final Semesters (7 and 8) allow you to combine your learning and international experience to prepare you for working in a multinational and / or multicultural environment. The programme aims to train graduates who are highly skilled, flexible, adventurous and good communicators. It prepares graduates to be independent thinkers, to be willing to engage with other cultures, and to understand and enjoy the many opportunities which conducting business internationally can provide.

The successful graduate from this Programme will have mastered a unique blend of Business, Marketing, Language, Communication and Cultural skills which are highly valued in today’s global Business environment.

How long does it take?

4 years or 8 Semesters full time, with 1 year (2 Semesters) spent abroad at one of IT Sligo’s European Partner Institutions.

For any enquiries email John Kelleher

Entry Requirements

Entry requirements for CAO 2020 courses at ITSligo are available for download below:

 

 

Career Opportunities

■ Work for Multinational/ Global Organisations

■ Work for Irish SMEs and organisations who conduct business internationally

■ Work for government or State institutions, including education and training

■ Work for EU agencies

■ Set up your own business translating, interpreting and advising those who wish to sell or conduct business internationally.

■ Marketing Campaigns Manager Press/Communications Officer Innovative Marketing Practitioners

Course Format

Semester 1

TitleCredits
Business Technology05
Principles of Marketing05
Contemporary Marketing Practice05
Communications and customer care for marketers05
Introduction to Financial accounting05
French Beginners Level 1 Semester 1 [E]05
French Post Leaving Cert Level 1 Semester 1 [E]05
German Beginners Level 1 Semester 1 [E]05
German Post Leaving Cert Level 1 Semester 1 [E]05
Spanish Beginners Level 1 Semester 1 [E]05
Spanish Post Leaving Cert Level 1 Semester 1 [E]05

Semester 2

TitleCredits
Digital Media for Sales05
Principles of Sales 05
Marketing Research 05
Business Management05
Business Maths and Statistics05
French Beginners Level 1 Semester 2 [E]05
French Post Leaving Cert Level 1 Semester 2 [E]05
German Beginners Level 1 Semester 2 [E]05
German Post Leaving Cert Level 1 Semester 2 [E]05
Spanish Beginners Level 1 Semester 2 [E]05
Spanish Post-Leaving Certificate Level 1 Semester 2 [E]05

Semester 3

TitleCredits
Marketing portfolio and workshops05
Foundations in Business Law 05
Introductory Microeconomics for Marketing05
Data Analytics05
Consumer Buyer Behaviour05
French Beginners Level 2 Semester 1 [E]05
French Post Leaving Cert Level 2 Semester 1 [E]05
German Beginners Level 2 Semester 1  [E]05
German Post Leaving Cert Level 2 Semester 1 [E]05
Spanish Beginners Level 2 Semester 1 [E]05
Spanish Post-Leaving Certificate Level 2 Semester 1 [E]05

Semester 4

TitleCredits
Online Sales and Sales Practice 10
Legal Issues in Marketing05
Introductory Macroeconomics for Marketing05
Web Analytics05
French Beginners Level 2 Semester 2  [E]05
French Post Leaving Cert Level 2 Semester 2 [E]05
German Beginners Level 2 Semester 2  [E]05
German Post Leaving Cert Level 2 Semester 2 [E]05
Spanish Beginners Level 2 Semester 2 [E]05
Spanish Post-Leaving Certificate Level 2 Semester 2 [E]05

Semester 5

TitleCredits
Business/Marketing Semester 1 Abroad10
Inter Cultural Learning Semester 1 Abroad10
French Level 3 Semester 1 Abroad [E]10
German Level 3 Semester 1 Abroad [E]10
Spanish Level 3 Semester 1 Abroad [E]10

Semester 6

TitleCredits
Business/Marketing Semester 2 Abroad10
Inter Cultural Learning Semester 2 Abroad10
Spanish Level 3 Semester 2 Abroad [E]10
French Year 3 Semester 2 Abroad [E]10
German Year 3 Semester 2 Abroad [E]10

Semester 7

TitleCredits
Macroeconomics 1 for Bachelor of Business L805
Business Strategy 105
Services Marketing Management 1 [E]05
Strategic Marketing Management [E]05
Professional Development and Ethics in Marketing [E]05
French Year 4 Semester 1 [E]05
German: Business, Society & Culture Year 4 Semester 1 [E]10
Spanish: Business, Society & Culture Year 4 Semester 1 [E]10
Strategic Sales Management  [E]05

Semester 8

TitleCredits
Macroeconomics 205
Business Strategy 205
Marketing Planning [E]05
Professional Marketing Practice [E]05
French Year 4 Semester 2 [E]05
German:Business, Society & Culture Year 4 Semester 2 [E]10
Spanish: Business, Society & Culture Year 4 Semester 2 [E]10
Financial Analysis and Interpretation [E]05
Services Marketing Management 2 [E]05

[E] = Elective Module. Modules subject to availability.