Bachelor of Business in Digital Marketing

By 2020 over 60% of all money spend on advertising in Ireland will be on digital advertising. Ireland has had the fastest-growing digital advertising market in Europe in recent years (Core, 2018). The current trend for social networking sites, websites, blogs and video sharing sites has created a need for business to re-evaluate their marketing spend. Marketing professionals must have an in-depth understanding of digital tools and techniques which will encourage interaction with customers and consumers.

This digital marketing course offers a blend of business, marketing and creative subjects, to give students the skills needed to work in a contemporary marketing environment. The inclusion of work-based projects and work placement ensures that graduates will be capable of integrating seamlessly into the workplace.

Students are introduced to a range of marketing disciplines relevant to today's digital environment and are given the necessary skills to plan and implement digital marketing strategies. This programme also encourages creativity to allow students to create digital marketing content which connects with the target audience. Elective choices include the opportunity to volunteer in a charitable organisation of your choice or to study Public Relations.

You’ll learn how to use a wide range of software throughout this programme. The software taught is informed by what is being used in the industry, ensuring you have the most up to date digital marketing skills employers are looking for. Students also complete Google accredited courses and gain international recognised certification.

Work placement on this digital marketing course is uniquely designed to ensure you and the employer get the most value. From January to May in third year digital marketing students go on work placement two days per week. The remaining three days are spent on campus where the modules taught are very practical, this means students can apply what they’ve learned in work later that week.

Example of Modules: The modules could be categorised under three sections;

Digital skills - creating digital content which can be distributed across a range of digital channels.

Marketing modules which allow the student to understand the core principles of marketing, communications and selling.

Business modules which are needed to work in a business environment and include business law, accounting and economics.

(see What subjects will I study? for more details)

The following video was a student project for Video & Animation in year three.

 

 

DepartmentCodeAward
Marketing, Tourism & Sport SG539 Ordinary Bachelor Degree Abinitio
2018 POINTS
182*
NFQ LEVEL
7
DURATION (YRS)
3

*New Common Points Scale

The new Leaving Certificate Common Points Scale from 2017 is not directly comparable with the scale that was in existence from 1992 to 2016.

Download the Grading Scale from www.transition.ie.

Applicants should list their CAO course choices in genuine order of preference and they will be offered the course highest up on their list that they are deemed eligible for, if any.

Entry Requirements

Entry requirements for CAO 2019 courses at ITSligo are available for download below:

Normal CAO requirements for a L7 Ordinary Degree apply – a minimum of a Pass Leaving Certificate. Mature students are welcomed and interviewed and assessed on an individual basis.

 

Career Opportunities

Skilled digital marketers are in high demand in Ireland and across the globe. With more business taking place online now than ever, our graduates are highly employable. Students on this programme are qualified to become a;

Digital Marketing Manager, Marketing Manager, ECommerce Marketer, Content Creator, Social Media Manager, Events Marketer, Email Marketer, Blogger/Influencer Marketer, Marketing Data Analyst, Online Ad Manager, Online PR Manager.

What are my further study opportunities?

You can progress to the one year Add-on Level 8 Honours Business degree where you may choose to continue your specialism in marketing or move to the general business stream. You then have an opportunity to complete a one year taught M.Sc in Marketing or undertake a Masters by Research at L9 or PhD at L10.

What subjects will I study?

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

[E] = Elective Module. Modules subject to availability.

Did you know?

You’ll learn how to use a wide range of software throughout this programme. The software taught is informed by what is being used in the industry, ensuring you have the most up to date digital marketing skills employers are looking for. Students also complete Google accredited courses and gain international recognised certification.

Digital Marketing is a growing industry. Over half of all advertising budgets in Ireland are spent on online campaigns. Ireland has had the fastest-growing digital advertising market in Europe in recent years (Core, 2018). Digital is incorporated in all stages of marketing and this trend looks likely to continue with employment growth rates ever increasing.

Students will gain the following accreditation;

  • Google Analytics IQ Certification

  • Google Adwords Certification

Who do I contact?

Admissions Office
T: 353 (0) 71 931 8510
E: admissions@itsligo.ie