Bachelor of Business in Marketing & Sales

  • NFQ Level 7
  • Points Required 140*
  • Course Code SG537
  • Award Ordinary Bachelor Degree Abinitio
  • Duration 3

Course Summary

For any enquiries email John Kelleher

What is Marketing?
Marketing is an abstract concept that has been defined in many different ways by many different people. It is more than just promoting a product or a service. Marketing involves researching the target audience, advising clients how to develop their products to suit consumer desires, determining product pricing structures, selecting effective channels through which to communicate with your customers, and developing and implementing promotional strategies. There is more to marketing than simply promoting and selling products; it's about knowing your customers, developing your products/services to fulfil their needs, and also maintaining constant communication with them.

Programme Description:
The marketing course offers a blend of business, marketing and sales modules, to give students the necessary knowledge and skills that is needed to work in a contemporary marketing environment. There is focus on work-based projects throughout the programme and a work placement ensures that graduates will be capable of integrating into the role of marketing and sales in the workplace.

Students are introduced to a wide range of contemporary marketing disciplines relevant to today's business environment.  The programme allows students to develop the skills to plan, develop, implement and integrate marketing and sales in organisations.

Work placement is designed to ensure you and the employer get the most value. From January to May in third year marketing students go on work placement two days per week. The remaining three days are spent on campus where the modules are very practical , this means students can apply what they’ve learned in work later that week in work placement.

Student Projects:
The students work and engage with organisations both locally, regionally and nationally. They have developed market research,  marketing plans, social media campaigns, sales pitches and sales management development plans, digital content, public relations proposals and public relations plans for a wide range of organisations.

For any enquiries email John Kelleher

Entry Requirements

Entry requirements for CAO 2020 courses at ITSligo are available for download below:

Normal CAO requirements for a L7 Ordinary Degree apply – a minimum of a Pass Leaving Certificate. Mature students are welcomed and interviewed and assessed on an individual basis.

Career Opportunities

Skilled marketing and sales graduates are always in high demand both nationally and Internationally. Graduates have taken a range of positions from sales account manager, business development manager, marketing executive, sales executive, marketing manager and sales manager.

Further study options include one add on year in IT Sligo to complete Level 8 Bachelor Business in Marketing and from there you may also consider studying for a Level 9 Masters in Marketing or Level 10 PhD qualification.

Further Study

Stay at IT Sligo and gain a Level 8 Honours Bachelor of Business degree in one year. Thereafter, you can continue to our long-running and popular MSc Marketing programme in a further 14 months.

Course Format

Semester 1

TitleCredits
Principles of Marketing05
Contemporary Marketing Practice05
Communications and customer care for marketers05
Introduction to Financial accounting05
Business Technology05
Organisational Behaviour 1 [E]05
Politics for Business Students - Change and Transformation in Modern Ireland [E]05
Spanish Beginners Level 1 Semester 1 [E]05
French Beginners Level 1 Semester 1 [E]05
German Beginners Level 1 Semester 1 [E]05
Spanish Post Leaving Cert Level 1 Semester 1 [E]05
French Post Leaving Cert Level 1 Semester 1 [E]05
German Post Leaving Cert Level 1 Semester 1 [E]05

Semester 2

TitleCredits
Digital Media for Sales05
Principles of Sales 05
Business Management05
Business Maths and Statistics05
Marketing Research 05
Introduction to Management Accounting L6 [E]05
Organisational Behaviour 2 [E]05
Business and Society in Contemporary Ireland [E]05
Spanish Beginners Level 1 Semester 2 [E]05
French Beginners Level 1 Semester 2 [E]05
German Beginners Level 1 Semester 2 [E]05
Spanish Post-Leaving Certificate Level 1 Semester 2 [E]05
French Post Leaving Cert Level 1 Semester 2 [E]05
German Post Leaving Cert Level 1 Semester 2 [E]05

Semester 3

TitleCredits
Foundations in Business Law 05
Introductory Microeconomics for Marketing05
Marketing portfolio and workshops05
Data Analytics05
Consumer Buyer Behaviour05
Public Relations [E]05
European Studies  [E]05
French Beginners Level 2 Semester 1 [E]05
French Post Leaving Cert Level 2 Semester 1 [E]05
German Beginners Level 2 Semester 1  [E]05
German Post Leaving Cert Level 2 Semester 1 [E]05
Spanish Beginners Level 2 Semester 1 [E]05
Spanish Post-Leaving Certificate Level 2 Semester 1 [E]05

Semester 4

TitleCredits
Legal Issues in Marketing05
Introductory Macroeconomics for Marketing05
Online Sales and Sales Practice 10
Web Analytics05
Public Relations in Practice [E]05
Community Project [E]05
European Union Policies and Institutions [E]05
Spanish Beginners Level 2 Semester 2 [E]05
Spanish Post-Leaving Certificate Level 2 Semester 2 [E]05
German Beginners Level 2 Semester 2  [E]05
German Post Leaving Cert Level 2 Semester 2 [E]05
French Beginners Level 2 Semester 2  [E]05
French Post Leaving Cert Level 2 Semester 2 [E]05
Dramaturgy for marketers [E]05

Semester 5

TitleCredits
Digital Marketing05
Marketing Communications 05
International Marketing05
Applied Market Research05
Introduction to Financial Management05
Not-for-Profit Marketing [E]05
Managing People 1 [E]05
Spanish Beginners Level 3 Semester 1 [E]05
French Beginners Level 3 Semester 1  [E]05
German Beginners Level 3 Semester 1  [E]05
German Post Leaving Cert level 3 Semester 1 [E]05
Spanish Post-Leaving Certificate Level 3 Semester 1 [E]05
French Post Leaving Cert Level 3 Semester 1 [E]05
Social Media Marketing [E]05

Semester 6

TitleCredits
Sales Management and Project 05
Negotiation Principles & Practice05
Enterprise Development 05
Work Placement 10
Managing People 2 [E]05
Volunteerism [E]05
Events Project Management [E]05
Spanish Beginners Level 3 Semester 2 [E]05
Spanish Post-Leaving Certificate Level 3 Semester 2 [E]05
French Beginners Level 3 Semester 2  [E]05
French Post Leaving Cert Level 3 Semester 2  [E]05
German Beginners Level 3 Semester 2  [E]05
German Post Leaving Cert Level 3 Semester 2  [E]05

[E] = Elective Module. Modules subject to availability.