What is Marketing?
Marketing is an abstract concept that has been defined in many different ways by many different people. It is more than just promoting a product or a service. Marketing involves researching the target audience, advising clients how to develop their products to suit consumer desires, determining product pricing structures, selecting effective channels through which to communicate with your customers, and developing and implementing promotional strategies. There is more to marketing than simply promoting and selling products; it's about knowing your customers, developing your products/services to fulfil their needs, and also maintaining constant communication with them.
The marketing course offers a blend of business, marketing and sales modules, to give students the necessary knowledge and skills that is needed to work in a contemporary marketing environment. There is focus on work-based projects throughout the programme and a work placement ensures that graduates will be capable of integrating into the role of marketing and sales in the workplace.
Students are introduced to a wide range of contemporary marketing disciplines relevant to today's business environment. The programme allows students to develop the skills to plan, develop, implement and integrate marketing and sales in organisations.
Work placement is designed to ensure you and the employer get the most value. From January to May in third year marketing students go on work placement two days per week. The remaining three days are spent on campus where the modules are very practical , this means students can apply what they’ve learned in work later that week in work placement.
The students work and engage with organisations both locally, regionally and nationally. They have developed market research, marketing plans, social media campaigns, sales pitches and sales management development plans, digital content, public relations proposals and public relations plans for a wide range of organisations.
For any enquiries email John Kelleher
Entry requirements for CAO courses at IT Sligo are available for download below:
Skilled marketing and sales graduates are always in high demand both nationally and Internationally. Graduates have taken a range of positions from sales account manager, business development manager, marketing executive, sales executive, marketing manager and sales manager.
Further study options include one add on year in IT Sligo to complete Level 8 Bachelor Business in Marketing and from there you may also consider studying for a Level 9 Masters in Marketing or Level 10 PhD qualification. Our long-running and popular Level 9 MSc Marketing programme can be completed within 14 months.
Did you know?
Work placement is designed to ensure students and the employer get the most value. In third year, from January to May, marketing students attend work placement for two days per week. The remaining three days are spent on campus where the modules are very practical, meaning that students can apply what they’ve learned in their work placement.
[E] = Elective Module. Modules subject to availability.