The M.Sc in Marketing will avail of IT Sligo’s expertise in on-line delivery and move towards a blended delivery mode. This means that the programme will now be delivered using a combination of on-line delivery and traditional teaching methods. This can help facilitate a health life work balance.
The Programme Schedule is outlined below. Please note you can still complete the M.Sc in Marketing in one year as a full-time student. Furthermore, the blended delivery mode does not in any way impact on any grant you may receive as a full-time student.
Our aim with this advanced course is to prepare you for a career in marketing at managerial or senior executive level. The programme will develop your capacity to provide marketing insight and leadership in any organisation. It is marked through a combination of continuous assessment, integrated assignments and end-of-semester examinations.
Building on the key skills you acquired during your undergraduate studies, this Masters programme provides advance level study in:
- Strategic and analytical thinking, decision-making, leadership and communication
- Digital media marketing, sales practice, marketing ethics
- Service innovation and leadership, export marketing practice
- Finance and entrepreneurship
- Strategic marketing, brand management
The course lasts one year full-time, however, you may select individual modules to complete at your own pace allowing you to combine postgraduate study with work and family commitments if necessary.
Number of Places: 20
Application Date: 28th of August 2015.
|Marketing, Tourism and Leisure||N/A||Taught Masters Degree by Thesis|