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MS Suzanne Ryan

Jt Lecturer

Contact Details

Lecturer of Marketing
Marketing, Tourism & Sport
B1084
Department of Marketing, Tourism and Sport,
School of Business and Social Studies
ITSligo

T: + 353 (0)71 9305675
E: ryan.suzanne@itsligo.ie
Jt Lecturer
Address

E: ryan.suzanne@itsligo.ie
 
researcher

Biography

Suzanne Ryan is a Lecturer of Marketing in the Department of Marketing, Tourism and Sport at ITSligo. 
She teaches marketing practice,enterprise development,public relations,sales and sales management and brand management. She  supervises dissertations on the MSc. in Marketing and applied projects for industry engagement on the marketing degrees. She lectures in Marketing on Erasmus teaching mobilities on a yearly basis.


Her research interests lie in marketing,sales and sales management and brand management. She is a member of the Marketing Institute of Ireland and the Sales Institute of Ireland. Suzanne was the programme leader on the Marketing degrees for a number of years as well as the Chairperson of the Marketing Institute -Northwest region.    






Research Interests

Marketing,sales and sales management and brand management.

Professional Associations

  Association Function From / To
Marketing Insitute of Ireland Member /
Sales Institute of Ireland Member /

Languages

  Language Reading Writing Speaking
Spanish Fluent Fluent Fluent

Teaching Interests

Marketing,enterprise development,public relations,sales and sales management, global marketing practice, brand management and Spanish.

Recent Postgraduates

  Graduation Student Name University Degree Thesis
2016 Maria Hunt Institute of Technology, Sligo Master of Science An investigation into the use of Social Media Marketing in the SME sector of Irish Fashion Retailing’.
2020 Gail McGibbon Institute of Technology, Sligo Master of Science ‘How are Irish Towns and Cities using the Purple Flag Award to Raise the brand equity of the destination?’
2019 Ronan Drummond Institute of Technology, Sligo Master of Science ‘Staff Brand Awareness and Consistent Brand Communication in Irish Local Authorities’.
2019 Karen Dykes Institute of Technology, Sligo Master of Science ‘How effective is brand development for Irish jewellery designers ’.
2010 Bobby Willis Institute of Technology, Sligo Master of Business Studies ‘An investigation into the marketing practices of SMEs’.
2010 Sarah Keenehan Institute of Technology, Sligo Master of Science An investigation into the use and understanding of internal branding in supermarkets
2012 Nadine Nicole O'Hara Institute of Technology, Sligo Master of Science Emotional Branding and Customer loyalty:A study of the top brand in the FMCG in Ireland with specfic focus on the confectionery and grocery area
2013 Shauna O'Sullivan Institute of Technology, Sligo Master of Science An exploratory study on establishing an Irish Luxury Fashion Brand
2014 Ronan Martin Institute of Technology, Sligo Master of Science An investigation to critically assess the effectiveness of sports sponsorship as a tool to increase brand awareness
2008 Stephanie Fowley Institute of Technology, Sligo Master of Science An investigation into the imapct of private labels on consumer retail brand equity with the North West Region
2008 Emma Casserley Institute of Technology, Sligo Master of Science An exploartion of the intial satges invoved in the development of a branding strategy for ITSligo
2009 Susan Berrigan Institute of Technology, Sligo Master of Science An exploratory student into the luxury services in the SME sector - the impact of brand equity on performance during an economic uncertainty.
2012 Deirdre Kilgannon Institute of Technology, Sligo Master of Science An exploratory study of the use of brand strategy in the Irish medical technology sector

Modules Taught

  Term (ID)) Title Link Subject
202000 SALES PRACTICE 27422SALES PRACTICE
202000 Prof. D and E in Marketing 27019Prof. D and E in Marketing
202000 Principles Marketing 37381Principles Marketing
202000 Public Relations 34006Public Relations
202000 Selling, Sales Mgmt Financial 27299Selling, Sales Mgmt Financial
202000 Enterprise in the Leisure Ind 36295Enterprise in the Leisure Ind