ATU Sligo Brand Guidelines
The Atlantic Technological University Sligo brand guidelines web page provides support for staff, students and external stakeholders who wish to access the Atlantic Technological University (ATU) brand. This web page links to a range of resources such as downloadable guidelines, logos and templates, along with providing an overview of the brand and contacts for further support.
For marketing questions please contact marketing@nullitsligo.ie
For media queries and press releases please contact Communications haughey.aidan@nullitsligo.ie
ATU Brand Guidelines
Brand Guidelines Menu
ATU Brand Guidelines
Atlantic TU will educate and inspire in the West and North-West region, and deliver impact far beyond it.
The ATU visual identity comprises a selection of elements, and the correct application of each is equally important. Every execution is an opportunity to do things right, and best represent who we are and what we do. Please download our brand guidelines here (18.91 MB).
The aim of the ATU brand guidelines is to serve the functional and conceptual communication needs of Atlantic Technological University.
On the functional side, the book contain a guide to the use of brand assets, with examples of them in use across a broad range of applications.
The conceptual needs are reflected in the brand positioning and usage guides. These reflect the intent of the broad alliance that has come together to make ATU a reality. In combination, these create a platform that will serve the university’s communication needs into the future.
The system is designed to be flexible — encouraging creativity across all communications.
All students, staff, partners and third parties who wish to utilise the ATU brand in their marketing communications are expected to download the brand guidelines and ensure adherence to the visual identity across all applications.
For more information on the ATU brand visit the brand guidelines page here.
Logo Downloads
The ATU logo is a central part of the visual identity, providing a memory trigger for what ATU represents.
The ATU logo is an icon made up of an abstract letter A, and lettering to show the university name. The abstract letter A depicts the waves of the Atlantic ocean with the sun overhead. The logo comes in a number of versions, designed to suit a range of applications.
The most commonly applied version is the Full Logo, which consists of the icon (A-mark) and the full University name in Irish and English. The full logo is available in a suite of brand colours (teal, green, navy) as well as black and white versions.
The ATU logo is also available as an initialised version, which consists of the ATU symbol using the icon as the A-mark, with the full university name in Irish and English. The initialised logo is available in English and Irish – ATU (Atlantic Technological University) and OTA (Ollscoil Teicneolaiochta an Atlantaigh).
The full logo and initialised logos are available to download below in .jpg, .png, .svg and .ai file types. Other versions are available and can be accessed from your logo Marketing team.
ATU Full Logo
ATU Initialised Logo (English)
ATU Initialised Logo (Gaelige)
Colour Palette
Our primary colour palette is drawn from nature – from the ocean, shore, flora and land. It consists of two darks of Navy and Dark Green, with a strong Teal. Alongside these are a neutral Sand and a strong Orange. These colours are the first choice in most applications, used in combination for text and backgrounds, along with black and white. Colour should be used as a tool to differentiate rather than to identify. We recommend against using colours as an identifier for organisational units such as faculties
Primary Colours
These two primary colours from our logo are representative of the dark coloured stone of Benbulben peak, sweeping down to the lush green countryside and onwards again into the blue sea.
Secondary Colours
The secondary palette supports the primary colours and can be used to extend the palette when needed; for example in statistical graphs or illustrations. These should always be used as an accent colour rather than a dominant tone.
Fonts
An overview of our font families is below. If you don’t have access to these fonts for marketing materials please get in touch with our team. For most everyday communications Arial is the preferred typeface.
Primary Typeface: Halyard
Secondary Typeface: Dashiell Bright
Arial
For most everyday communications we are sometimes restricted by the number of available typefaces. Arial and Georgia are our fall-back typefaces, for when our primary typefaces are not available, and in cases where a cascading stack of typefaces can be applied. When sending emails, Halyard and Dashiell should be avoided as recipients who do not have the font installed will not be able to view the mail as it is written. A system default such as Arial or Georgia should be used instead.
Templates
ATU Sligo letterheads, email signatures and other templates can be downloaded by clicking on the buttons below.
The branded backgrounds for Adobe Connect and MS Teams may appear mirrored when you look at yourself in a virtual platform, but they are correct and will appear the correct way around for others within the virtual platform.
Photography
ATU Sligo’s Marketing team can help you source photography. The ATU Sligo Flikr account has a selection of images available but for a larger library please contact our team marketing@nullitsligo.ie.
For guidance on style& tone of our photography please refer to our ATU Brand Book.
Videography
There is a video library available for use in course promotion and other video content – please contact marketing@nullitsligo.ie for more information on footage available.
Photography & Videography Procurement
There is a tender in place for the provision of photography and videography services to ATU Sligo. For videography services we’d advise contacting marketing with your brief and an indication of budget available and we can advise from there. We have a sample briefing template here which will give you an indication of the type of information which may be needed.
Lots 1-3 below below fall under the ‘cascade method’ of procurement whereby we must contact the company marked number 1 on the list in the first instance to check for availability and obtain quote (which must be in line with agreed tender pricing) and then proceed down the list in order from there until a supplier is appointed.
Lot 4 is a mini-competition whereby a brief is sent to all companies listed for response on pricing, approach and availability and is awarded based on the responses from there.
Lot 1: Press Photography
Cascade Method: Under this lot you must contact the company listed at number one for quote and availability and if the company is unavailable to work on the project you must proceed to company 2 in order until a supplier who can complete the project is contracted. Please note that prices quoted by the company must match what was agreed under the terms of the tender – Marketing can advise on this.
1. PicSell8 Limited – James Connolly
Lot 2: Marketing & Events Photography
Cascade Method: Under this lot you must contact the company listed at number one for quote and availability and if the company is unavailable to work on the project you must proceed to company 2 in order until a supplier who can complete the project is contracted. Please note that prices quoted by the company must match what was agreed under the terms of the tender – Marketing can advise on this.
1. CONDOH Photography
2. Rubberduck
3. PicSell8 Ltd.
Lot 3: Videography (Interview & Events)
Cascade Method: Under this lot you must contact the company listed at number one for quote and availability and if the company is unavailable to work on the project you must proceed to company 2 in order until a supplier who can complete the project is contracted. Please note that prices quoted by the company must match what was agreed under the terms of the tender – Marketing can advise on this.
1. The Visual Brew Ltd. T/A Moose
2. Rubberduck Ltd.
3. Glass Eye Productions Ltd.
4. AVA Systems Ltd
5. Studiorove Ltd
6. CONDOH Photography
Other videography companies are available, if none of the above can fulfil requirements.
Lot 4: Videography (Creative & Promotional)
Mini-Competition Method: A brief is sent to all companies listed for response on pricing, approach and availability and is awarded based on the responses.
1. Glass Eye Productions Ltd.
2. One Productions
3. Rubberduck Ltd
5 Studiorove Ltd.
6 The Visual Brew Ltd., t/a Moose
A multi-party Framework Is in place for the provision of Marketing, Stationery and Print Services to ATU Sligo. A mini competition is held per project with the panel of successful tenderers.
Signage
The current procurement process for signage is the request of three quotes. The Marketing team can advise on this by contacting us on marketing@nullitsligo.ie.
Graphic Design Requests
Graphic Design services are available and centrally managed by the Marketing team. A tender is in place with The Pierce Partnership t/a The Foundation. Individual requests can be sent to marketing@nullitsligo.ie or by completing the form below.
Contact Us
Our team can be contacted on marketing@nullitsligo.ie