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MISS Aine Doherty

Jt Assistant Lecturer

Contact Details

Jt Assistant Lecturer
Address

E: Doherty.Aine@itsligo.ie
Assistant Lecturer
Business & Social Sciences Central
D1015
School of Business & Social Sciences
IT Sligo
Ash Lane
Sligo

T: +3537155222
M: +353 (0) 877863929
E: doherty.aine@itsligo.ie
 
researcher

Biography

Áine Doherty is an Assistant Lecturer in Marketing at the Institute of Technology, Sligo. She received her Masters by Research from Letterkenny Institute of Technology. Her primary research areas include Experiential Marketing and Mobile Marketing. She is currently pursuing a PhD at NUIG under the supervision of Dr Ann Torres. With a professional background in Marketing and Sales, she teaches undergraduate and postgraduate Marketing and Sales courses both online and face to face.

Research Interests

My research interests are primarily in the area of Higher Education Marketing, Experiential Marketing and in Teaching and Learning.
I am currently undertaking a part-time structured PhD in NUIG under the supervision of Dr Ann Torres. This research forms an investigation into how experiential marketing activities such as open day, school visits, transition year taster days and course information days can influence the decision making process a prospective student encounters when deciding which higher education institute to attend.

Peer Reviewed Journals

  Year Publication
(2018) 'A Road Less Travelled, A Road Nonetheless’'
McTaggart, B., Doherty, A., O’Murchu, C. and Colleary, S. (2018) 'A Road Less Travelled, A Road Nonetheless’'. The all Ireland Journal of Teaching and Learning in Higher Education, 10 (3) [DOI] [Details]

Other Journals

  Year Publication
(2015) 'Integrating Mobile into Marketing Strategy'
Doherty, A., Kearns, J. and O'Rourke, V. (2015) 'Integrating Mobile into Marketing Strategy' Journal of Digital & Social Media Marketing, 3 (3) :279-287. [Details]

Conference Publications

  Year Publication
(2011) International Conference on Business, Management and Economics
Pinar, M., Doherty, A. and Burke, A. (2011) Examining the Effects of Gender Similarity and Dissimilarity on Service Quality in Ireland: Is it Similarity Attraction vs. Flirting? International Conference on Business, Management and Economics [Details]

Conference Contributions

  Year Publication
(2017) THRIC,
Aine Doherty (2017) Entrepreneurs driving tourism and hospitality. [Conference Organising Committee Member], THRIC, IT Sligo . [Details]
(2017) EdTech Conference, Technology Enhanced Learning in an Age of Supercomplexity: Challenges, Opportunities and Strategies. Sligo, Ireland,
Aine Doherty & Cillian O'Murchu (2017) Using Peer Advice to Overcome Online Teaching Challenges. [Oral Presentation], EdTech Conference, Technology Enhanced Learning in an Age of Supercomplexity: Challenges, Opportunities and Strategies. Sligo, Ireland, IT Sligo . [Details]
(2016) Researching, Advancing and Inspiring Student Engagement (RAISE) Conference: Excellence in Student Engagement. Loughborough University, UK,
Aine Doherty, Cillian O'Murchu, Breda McTaggart and Susanne Colleary (2016) Becoming Engaged: A Big Day Out or Repent at Leisure. [Oral Presentation], Researching, Advancing and Inspiring Student Engagement (RAISE) Conference: Excellence in Student Engagement. Loughborough University, UK, Loughborough University . [Details]
(2016) ECER, Leading Education: The Distinct Contributions of Educational Research and Researchers. UCD Dublin, Ireland,
Breda McTaggart & Aine Doherty (2016) Are We There Yet? Mapping the Digital Journey. [Conference Organising Committee Chairperson], ECER, Leading Education: The Distinct Contributions of Educational Research and Researchers. UCD Dublin, Ireland, UCD Dublin . [Details]
(2014) Irish Academy of Management Annual Conference. University of Limerick, Ireland,
Doherty, A., O'Rourke, V. and Kearns, J. (2014) Integrating Mobile in Marketing Strategy. [Oral Presentation], Irish Academy of Management Annual Conference. University of Limerick, Ireland, University of Limerick . [Details]
(2012) Academy of Marketing Conference. University of Southampton, UK,
Doherty, A., O'Rourke, V. and Kearns, J (2012) ‘Measuring the Success of Experiential Marketing’. [Oral Presentation], Academy of Marketing Conference. University of Southampton, UK, University of Southampton . [Details]
(2012) Academy of Marketing Conference. University of Southampton, UK,
Doherty, A., Kearns, J and O'Rourke, V (2012) Mobile Marketing: Exploiting the New Wave of Innovation in Marketing. [Poster Presentation (Refereed)], Academy of Marketing Conference. University of Southampton, UK, University of Southampton . [Details]

Honours and Awards

  Year Title Awarding Body
2011 Best Marketing Paper Award International Conference on Business, Management and Economics

Professional Associations

  Association Function From / To
Marketing Institute of Ireland Graduate Member /

Committees

  Committee Function From / To
THRIC 2017 Conference Committee Member 2016 / 2017
Academic Council Member 2015 /
Marketing Advisory Group Committee Member 2014 /

Employment

  Employer Position From / To
Moran & Bewley's Hotels Marketing Executive /
LYIT Marketing Executive & Assistant Lecturer /
Promotional Sampling Account Manager /
MSL Park Motors Sales Consultant /
Sendmode Marketing Manager /
Pareto 3D (Eighty:Twenty) Business Development Executive /
Radisson Blu Hotel Director of Sales & Marketing /

Education

  Year Institution Qualification Subject
2011 Letterkenny Institute of Technology Master of Science Marketing Practice
2016 Dublin Institute of Technology Professional Cert Management Learning, Teaching and Assessment
2013 Letterkenny Institute of Technology Master of Business Studies Mobile Marketing
2005 Letterkenny Institute of Technology BBS Marketing

Teaching Interests

My teaching, since 2011, has been from Level 6 to Level 9, in institutions including Institute of Technology, Sligo and Letterkenny Institute of Technology. I have taught a range of Marketing modules including traditional marketing to digital marketing. I have supervised level 7, 8 and 9 dissertations.

Modules Taught

  Term (ID)) Title Link Subject
2016 Global Marketing Practice mktg09023Global Marketing Practice
2015 Marketing Portfolios & Workshops 06064
2015 Principles of Sales 06050