DR Carol Moran

Lecturer

Contact Details

Lecturer Economics & Marketing
Business
B1089

T: +353 917155262
E: moran.carol@itsligo.ie
 
researcher

Biography

Dr Carol Moran is a lecturer of economics and marketing at the Institute of Technology, Sligo.  Her research interests include labour market economics, mature learner education and social inclusion.  Prior to working in academia she provided marketing consultancy and support to large multinational clients including Johnson & Johnson, Dyson, Alpha Romeo and Japan Tobacco International.  Recently she has completed a number of business development projects through Enterprise Ireland for companies located in the North West of Ireland.  She is currently conducting a longitudinal study of the attitudes of final year undergraduate students to continuous assessment and her most recent publication focused on the use of game simulation to enhance the learning experience of accounting students. 

Research Interests

Student experience, adult education; social inclusion.

Book Chapters

  Year Publication
(2011) 'SL Controls Case Study'
Carol Moran and Cathy O'Kelly (2011) 'SL Controls Case Study' In: Dr. Cecilia Hegarty (eds). Irish Case Studies in Enterpreneurship. Cork: Oak Tree Press. [Details]

Peer Reviewed Journals

  Year Publication
(2018) 'Developing a business simulation game to improve student engagement with accounting theory'
Moran, C., Reynolds, G., Gannon, N. (2018) 'Developing a business simulation game to improve student engagement with accounting theory'. The all Ireland Journal of Teaching and Learning in Higher Education, 10 (2) [Details]

Conference Publications

  Year Publication
(2016) International Conference on Engaging Pedagogy
Dr. Carol Moran, Gary Reynolds, Neil Gannon (2016) Using action learning to promote active learning among accounting students International Conference on Engaging Pedagogy [Details]
(2012) International Conference on Engaging Pedagogy
Carol Moran (2012) Are our perceptions of mature learners accurate? International Conference on Engaging Pedagogy [Details]

Conference Contributions

  Year Publication
(2015) Society of Research in Higher Education,
Carol Moran (2015) How do the experiences of full and part time mature learners compare in Irish institutes of technology?. [Oral Presentation], Society of Research in Higher Education, Newport, Wales, UK , 08-DEC-15 - 08-DEC-15. [Details]
(2015) Embedding Research Evidence in Community Development,
Carol Moran & Deirdre Lavin (2015) How can sport be used to build social capital?. [Oral Presentation], Embedding Research Evidence in Community Development, Sligo, Ireland , 04-DEC-15 - 04-DEC-15. [Details]
(2015) Sligo Regional Hospital Research & Education Conference 2015,
Carol Moran (2015) Building social capital through sport. [Poster Presentation (Refereed)], Sligo Regional Hospital Research & Education Conference 2015, Sligo, Ireland , 05-OCT-15 - 05-OCT-15. [Details]
(2014) Fourth Annual Postgraduate Research Conference 2014,
Carol Moran (2014) How do mature learners want to learn?. [Invited Oral Presentation], Fourth Annual Postgraduate Research Conference 2014, St. Patrick's College, Dublin, Ireland . [Details]

Published Reports

  Year Publication
(2015) Evaluation of Sligo Sport and Recreation Partnership.
Dr Carol Moran (2015) Evaluation of Sligo Sport and Recreation Partnership. Sligo Sports and Recreation Partnership, Sligo. [Details]

Magazine Article

  Year Publication
(2006) Marketing segmentation and positioning.
Carol McGowan (2006) Marketing segmentation and positioning. Sligo: Magazine Article [Details]
(2006) 10 minute marketing makeover.
Carol McGowan (2006) 10 minute marketing makeover. Sligo: Magazine Article [Details]
(2006) Direct marketing. Instant impact on target audience.
Carol McGowan (2006) Direct marketing. Instant impact on target audience. Sligo: Magazine Article [Details]
(2006) Marketing and the 7Ps.
Carol McGowan (2006) Marketing and the 7Ps. Magazine Article [Details]
(2006) Competition. Survival - the name of the game.
Carol McGowan (2006) Competition. Survival - the name of the game. Sligo: Magazine Article [Details]
(2006) Customer retention. A cost effective strategy.
Carol McGowan (2006) Customer retention. A cost effective strategy. Sligo: Magazine Article [Details]
(2005) Sales promotion. The promotional mix.
Carol McGowan (2005) Sales promotion. The promotional mix. Sligo: Magazine Article [Details]
(2005) The importance of marketing research.
Carol McGowan (2005) The importance of marketing research. Sligo: Magazine Article [Details]

Honours and Awards

  Year Title Awarding Body
2002 Associate Diploma with Honours Irish Board of Speech and Drama
1997 Bronze President's Award Gaisce
2012 ICEP Best Conference Paper International Conference on Engaging Pedagogy

Professional Associations

  Association Function From / To
Irish Board of Speech and Drama Associate /
Marketing Institute of Ireland Member /
Irish Economics Association Member /

Education

  Year Institution Qualification Subject
2015 Dublin City University Doctorat Education & Leadership
2003 Liverpool John Moore's University MBS Marketing; Management; Finance; Information Technology; HRM; Operations Management
2002 University College Dublin BA (Hons.) Economics & Politics

Employment

  Employer Position From / To
Finnegan School of Speech & Drama Teaching Assistant /
Mulreany's Pharmacy Store Manager /
Mercy College, Sligo Teacher/Post Leaving Cert Lecturer /
Diffreen National School Resource Teacher /
Key Institute TEFL Teacher /
Professional Merchandising & Marketing Ltd. Operations Director /

Committees

  Committee Function From / To
Examination Disciplinary Committee Member /
Undergraduate Awards Judging Panel Judge 2016 / 2016
RTÉ Audience Council Member 2015 /
Sligo County Council Local Community Development Committee Contributor /
Due Diligence Committee Member /
Academic Council Member /
Exam Review Board Member /

Consultancy

  Client Description
HouseEdit
Innovation Voucher
TNA Bars Ltd.
Innovation Voucher
MoneyPlus
Innovation Voucher
Health Union Technologies
Innovation Voucher

Outreach Activities

  Description

Business Volunteer with Junior Achievement Ireland

Teaching Interests

Economics and Marketing

Recent Postgraduates

  Graduation Student Name University Degree Thesis
2017 Ellen Mitchell Institute of Technology, Sligo MSc Developing a toolkit to create iconic brand status in the Irish market.
2016 Frank O'Boyle Institute of Technology, Sligo MSc An analysis of percpetions relating to Shell's corporate social responibility initiatives and local investment programmes surrounding the Corrib Gas Project
2014 Niall Heaney Institute of Technology, Sligo MSc An investigation of Irish sportswear company branding in Ireland
2015 Seán Gilbride Institute of Technology, Sligo MSc An investigation into senior (over 65) Irish consumer perceptions of functional foods.