MS Mary Mc Guckin
Jt Lecturer
Contact Details
Jt Lecturer
Address
E: mcguckin.mary@itsligo.ie
Address
E: mcguckin.mary@itsligo.ie
Lecturer
Marketing, Tourism & Sport
D1015
Dept of Marketing, Tourism & Sport
Institute of Technology
Ash Lane
Sligo
E: mcguckin.mary@itsligo.ie
Marketing, Tourism & Sport
D1015
Dept of Marketing, Tourism & Sport
Institute of Technology
Ash Lane
Sligo
E: mcguckin.mary@itsligo.ie
Biography
Research Interests
Other Journals
| Year | Publication | |
|---|---|---|
| (2019) | 'Yeats's Legacy and Literary Tourism: A Study of the Yeats Winter School in Sligo'
Mary McGuckin (2019) 'Yeats's Legacy and Literary Tourism: A Study of the Yeats Winter School in Sligo' Irish Business Journal, 12 (1) :5-21. [Details] |
Conference Publications
| Year | Publication | |
|---|---|---|
| (2021) | International Conference on Literature, Tourism & Cities, Portugal
Mary McGuckin (2021) Are Literary Festivals the Hidden Gems of Ireland's Literary Culture? International Conference on Literature, Tourism & Cities, Portugal [Details] |
|
| (2019) | Tourism & Hospitality Research in Ireland conference (THRIC)
Mary McGuckin (2019) Literary Festivals - An Exploratory Study Tourism & Hospitality Research in Ireland conference (THRIC) [Details] |
|
| (2017) | THRIC
Mary McGuckin (2017) Under Ben Bulben: WB Yeats & Tourism in Sligo THRIC [Details] |
|
| (2018) | THRIC
Mary McGuckin (2018) A Study of the Literary Tourism Experience at the Yeats Winter School THRIC [Details] |
|
| (2016) | International Conference, Vila Nova De Gaia, Portugal
Mary McGuckin (2016) Literary Tourism in Context: WB Yeats & Sligo International Conference, Vila Nova De Gaia, Portugal [Details] |
|
| (2015) | THRIC
Mary McGuckin (2015) Literary Tourism & Yeats' Legacy - What can we learn from Shakespeare's Stratford? THRIC LyIT, [Details] |
Invited Lectures
| Year | Publication | |
|---|---|---|
| (2014) | A Strategy Toolkit for Effective Leadership.
Mary McGuckin (2014) A Strategy Toolkit for Effective Leadership. Invited Lectures [Details] |
Published Case Studies
| Year | Publication | |
|---|---|---|
| (2013) | MBO and Turnaround Strategies at Moll Ireland.
Mary McGuckin (2013) MBO and Turnaround Strategies at Moll Ireland. Cranfield University, UK: Published Case Studies [Details] |
Non Published Reports
| Year | Publication | |
|---|---|---|
| (2019) | Sligo Visitor Survey.
Mary McGuckin (2019) Sligo Visitor Survey. Non Published Reports [Details] |
|
| (2012) | Preserving and Promoting the Legacy of William Shakespeare - A Model of Best Practice.
Mary McGuckin & Dr Una Mannion (2012) Preserving and Promoting the Legacy of William Shakespeare - A Model of Best Practice. Non Published Reports [Details] |
Workshops
| Year | Publication | |
|---|---|---|
| (2014) | Becoming 'meaningfully different' and more customer-centric.
Mary McGuckin (2014) Becoming 'meaningfully different' and more customer-centric. Workshops [Details] |
Honours and Awards
| Year | Title | Awarding Body | |
|---|---|---|---|
| 1991 | BA (Hons) in Business | University of Ulster | |
| 1989 | Diploma of Higher Education in Business | University of Ulster | |
| 1996 | MA in Marketing | University of Ulster | |
| 1995 | Diploma in Marketing | Chartered Institute of Marketing |
Committees
| Committee | Function | From / To | |
|---|---|---|---|
| Sligo Destination Working Group | Member | 2020 / | |
| AVS Board of Management | Elected Representative | 2017 / | |
| Sligo Tourism Ltd | Director | 2016 / 2020 |
Consultancy
| Client | Description | |
|---|---|---|
| Central Community Relations Unit (NI - Stormont) | ||
| Community Economic Regeneration Scheme (NI - Stormon) | ||
| Sligo Co Co & Sligo Corporation | ||
| Glenveagh National Park | ||
| Donegal Local Development Co | ||
| Capita Management Consultants Clients |
Other Activities
| Description | |
|---|---|
Modules taken in Business Initiation, Creative Teaching & Learning, Designing Case Studies, Effective Case Study Teaching, Financing Enterprises, Marketing for New Product Development, Questionnaire Design |