Bachelor of Business (Hons) (add-on) for Marketing, Tourism & Sport

  • NFQ Level 8
  • Points Required N/A
  • Course Code N/A
  • Award Honours Degree Addon
  • Duration 1

Course Summary

This programme offers a progression pathway to students who have successfully completed the Level 7 Ordinary Degree in Marketing & Sales and wish to progress to the L8 (Add On Hons) Degree. It is also open to those from a similar Business background to Level 7.

Today's business environment is very dynamic and challenging. The Bachelor of Business L8 (Add On) programme is designed to ensure that graduates have the capabilities, confidence and skills to enable them to competently hold positions in the specialisms of their choosing when they graduate. 

Businesses today have a lot to consider, they must ensure they are providing top class customer service, work within an increasingly regulated environment and work within a socially responsible framework in times of growth and recession. This Programme will enable the learner to meet these challenges. The modules the learner will study are designed to prepare him or her for the real world of work and to maximise their skill base to make them an attractive prospect to employers throughout all sectors of the business world.


Entry Requirements

Entry requirements for CAO courses at ATU Sligo are available for download below:

Career Opportunities

Employers today want graduates who can hit the ground running; graduates from this course will be capable of making a positive contribution to all business activities. The broad marketing knowledge and skills gained on the programme equip graduates for a career in lots of different marketing and business areas.  There are many opportunities for graduates of this programme. 

Examples of job roles that graduates are qualified for include Digital Marketing Manager, Marketing Manager, Sales Manager, eCommerce Marketer, Content Creator, Social Media Manager, Events Marketer, Email Marketer, Blogger/Influencer Marketer, Marketing Data Analyst, Online Ad Manager, Online PR Manager, Sales Account Manager, Business Development Manager, Marketing Executive, Sales Executive. 

Further Study

Graduates may progress to one of two Level 9 programmes here at IT Sligo - a taught Master of Science in Marketing (full or part time) or a Master of Arts by Research within the Department of Marketing, Tourism & Sport. 

Graduates may also progress to Level 9 programmes at other third level providers in Ireland or abroad.

Course Format

Semester 1

Macroeconomics 1 for Bachelor of Business L805
Business Strategy 105
People Management Skills 1 [E]05
Global Marketing Strategy [E]05
Strategic Sport Development [E]05
Sport Pedagogy [E]05
Strength and Conditioning [E]05
Research Methods in Sports Studies [E]05
Digital and Social Media for Business [E]05
Business Finance 1 [E]05
Research Project 1 [E]05
Globalisation and Tourism [E]05
Professional Development and Ethics in Marketing [E]05
Services Marketing Management 1 [E]05
Practical Event Project Management [E]05
Community Tourism Development  [E]05
Strategic Sales Management  [E]05
Strategic Marketing Management [E]05
Digital Marketing Strategy 1 [E]05
German Language, Culture and Contemporary Media 4.1 [E]05
French Language, Culture and Contemporary Media 4.1  [E]05
Spanish Language, Culture and Contemporary Media 4.1 [E]05

Semester 2

Business Strategy 205
Macroeconomics 205
Sports Marketing [E]05
Health Promotion [E]05
Dance [E]05
Global Marketing Practice [E]05
Strategic Tourism [E]05
Capstone Project / Dissertation [E]10
People Management Skills 2 [E]05
Financial Analysis and Interpretation [E]05
Research Project 2 [E]10
Marketing Planning [E]05
Professional Marketing Practice [E]05
Digital Creative Design for Business [E]05
Digital Marketing Strategy 2 [E]05
Services Marketing Management 2 [E]05
Personal Training Practice [E]05
German Language, Culture and Contemporary Media 4.2 [E]05
French Language, Culture and Contemporary Media 4.2  [E]05
Spanish Language, Culture and Contemporary Media 4.2 [E]05

[E] = Elective Module. Modules subject to availability.