MSc in Marketing (online/blended)

About the MSc Marketing

The M Sc. in Marketing programme prepares participants for a career in marketing at managerial or senior executive level-in the public and/or private sector. Candidates will develop their capacity to provide marketing insight and thought leadership in an organisation.

This course offers great flexibility to participants as it is delivered using both on-line lectures and residentials and you can tailor the modules to your own individual circumstances. You can complete all of the programme within one year. You can study as many or as few modules as you wish, and you can study some of them on-line without the need to travel.

Graduates will gain the skills and abilities to build the reputation of the professional practice of marketing.

The course will be delivered through a combination of interactive learning, case studies, guest lectures, seminars and workshops.

Assessment will be based on a combination of continuous assessment and end of semester examinations.

This programme avails of IT Sligo’s expertise in on-line delivery and uses a blended delivery mode. This means that the programme will now be delivered using a combination of on-line delivery and traditional teaching methods. This is an exciting development in the HEI sector in Ireland to study a M.Sc in Marketing using a blended delivery mode.

The Programme Schedule is outlined below. Please note you can still complete the M.Sc in Marketing in one year as a full-time student. Furthermore, the blended delivery mode does not in any way impact on any grant entitlement.

An induction session takes place at the beginning of September which provides you with an opportunity to meet with your lecturers to get an overview of specific subject content and to meet with your peers. All exact dates and times of residentials and on-line delivery sessions will be provided at this session.

There will also be an on-line induction organised centrally by COL. This session will explain in detail the on-line delivery mode and address any queries you may have.

SEMESTER -1 SEPTEMBER – DECEMBER 2019
On-line delivery
Global Marketing Practice (Aine Doherty) – Alternative Tuesday evening 6pm -9pm (first session Tuesday 24th of September 2019)
Entrepreneurship & Financial Analysis (Aquilina Mangan) –Wednesday evening 7pm-9pm (first session Wednesday 18th of September 2019)
Digital Marketing (Alan Kelly) – Alternative Thursday evening 6pm -9pm (first session Thursday 19th of September 2019)

Residential (i.e. traditional face-to-face lecture)

Date & Time

September 26/27th

October

17th/18th

November

7th/8th

November

28th/29th

Thursday  

6pm-9.30 pm

Research Methods 

Dr. Catherine McGuinn

Research Methods

Dr. Catherine McGuinn

Research Methods

Dr. Catherine McGuinn

Research Methods

Dr. Catherine McGuinn

Friday 

9am – 1 pm

Marketing Ethics

Joanna Sweeney

Sales Practice

Suzanne Ryan 

Sales Practice

Suzanne Ryan

Marketing Ethics

Joanna Sweeney

Friday  

2pm– 6 pm

Sales Practice

Suzanne Ryan

Marketing Ethics

Joanna Sweeney

Marketing Ethics

Joanna Sweeney

Sales Practice

Suzanne Ryan

SEMESTER -2 JANUARY – MAY 2020

On-line delivery

Material available alternative Tuesday’s at 9 am.

Strategic Marketing Management (Lisa Dunne) – Alternative Tuesday evening 6pm -9pm (first session Tuesday 28th of January 2020)

Service Innovation and Leadership (Emer Ward) – Alternative Tuesday evening 6pm -9pm (first session Tuesday 4th of February 2020)

Residential (i.e. traditional face-to-face lecture)

Date & Time

January 30/31st 

Feb 27th/28th

March 26/27th

April 23rd/ 24th 

Thursday  

6pm-9.30 pm

Marketing in Society

Dr.Catherine McGuinn

Marketing in Society

Dr.Catherine McGuinn

Marketing in Society

Dr.Catherine McGuinn

Marketing in Society

Dr.Catherine McGuinn

Friday 

9am – 1 pm

Brand Management

Suzanne Ryan

Brand Management

Suzanne Ryan

Brand Management

.Suzanne Ryan

Brand Management

Suzanne Ryan

Friday  

2pm– 6 pm

Professional Seminar Series

Academic Writing Dr Perry Share

Professional Seminar Series

SPSS

 

Eileen Conlon

Professional Seminar Series

Topic TBC

Professional Seminar Series 

Marketing Drop in clinic

Workshop Series

An important part of the programme is the provision of workshops each semester. All participants attend these workshops to enhance your learning experience, topics include:

  • Academic Writing

  • Study Skills

  • SPSS

 

About this Programme

Semester 1

  • Marketing Ethics
  • Sales Practice
  • Global Marketing Practice
  • Digital Marketing L9
  • Entrepreneurship & Financial Analysis
  • Research Methods & MSc in Marketing 

Semester 2

  • Brand Management
  • Service Innovation & Leadership
  • Marketing in Society
  • Strategic Marketing Management
  • Professional Seminar Series

Semester 3

  • Dissertation MSc Marketing

All candidates must complete a Dissertation on a marketing related topic.

Delivery: Classroom/Online

Application Closing Date : 13th September 2019

DepartmentAward
Marketing, Tourism and Leisure Taught Masters Degree by Thesis
CREDITS
90
NFQ LEVEL
9
DURATION (YRS)
1

Entry Requirements

A Level 8 Honours Degree (2.2) or equivalent professional qualification in a business related area or Higher Diploma in Business (Level 8 ) with a minimum of three specialist marketing modules at Level 7 and/ or 8.

Applicants who do not have a relevant Level 8 qualification may be considered for admission where they have minimum of seven years relevant business/marketing experience through IT Sligo’s RPL process.

Key Skills

PROFESSIONAL ACADEMIC

  • Strategic Marketing Excellence
  • Analytical Management Competencies
  • Decision Making Financial Insight
  • Leadership Economic Awareness
  • Creativity Research Orientation
  • Collaboration Future Trend Analysis

Career Opportunities

Graduates are in a prime position to build careers at managerial level, with the opportunity to advance to senior executive level with experience. The programme equips individuals with the opportunity to work in Ireland and internationally across a whole spectrum of marketing functions in a wide range of business organisations.

What subjects will I study?

Programme Fees

Fees
€7,200 – Total, with effect from 2020.
OR €600 – per 5 credit module, €1,200 – per 10 credit module

Who do I contact?

FURTHER INFORMATION:
School of Business and Social Sciences
Tel: 071 931 8511
Email:admissions@itsligo.ie