MSc in Marketing (online/blended)
About the MSc Marketing
The M Sc. in Marketing programme prepares participants for a career in marketing at managerial or senior executive level-in the public and/or private sector. Candidates will develop their capacity to provide marketing insight and thought leadership in an organisation.
This course offers great flexibility to participants as it is delivered using both on-line lectures and residentials and you can tailor the modules to your own individual circumstances. You can complete all of the programme within one year. You can study as many or as few modules as you wish, and you can study some of them on-line without the need to travel.
Graduates will gain the skills and abilities to build the reputation of the professional practice of marketing.
The course will be delivered through a combination of interactive learning, case studies, guest lectures, seminars and workshops.
Assessment will be based on a combination of continuous assessment and end of semester examinations.
This programme avails of IT Sligo’s expertise in on-line delivery and uses a blended delivery mode. This means that the programme will now be delivered using a combination of on-line delivery and traditional teaching methods. This is an exciting development in the HEI sector in Ireland to study a M.Sc in Marketing using a blended delivery mode.
The Programme Schedule is outlined below. Please note you can still complete the M.Sc in Marketing in one year as a full-time student. Furthermore, the blended delivery mode does not in any way impact on any grant entitlement.
An induction session takes place at the beginning of September which provides you with an opportunity to meet with your lecturers to get an overview of specific subject content and to meet with your peers. All exact dates and times of residentials and on-line delivery sessions will be provided at this session.
There will also be an on-line induction organised centrally by COL. This session will explain in detail the on-line delivery mode and address any queries you may have.
SEMESTER ONE – SEPTEMBER – DECEMBER 2018
On-line delivery
Entrepreneurship & Financial Analysis (Maria Scanlon) – Every Wednesday evening 7-9
Digital Marketing (Alan Kelly) – Alternative Thursday evening 6-9 (first session Thursday 13th September)
Global Marketing Practice (Aine Doherty) – Alternative Thursday evening 6-9 (first session Thursday 20h September)
Residential (i.e. traditional face to face lecture)
|
Date & Time |
September 27/28th |
October 25/26th |
November 15/16th |
December 6/7th |
|
Thurs 6-9.30 pm |
Research Methods (Catherine McGuinn) |
Research Methods (Catherine McGuinn) ) |
Research Methods (Catherine McGunn) |
Research Methods (Catherine McGuinn) |
|
Friday 9 – 1 pm |
Marketing Ethics (Joanna Sweeney) |
Sales Practice (Suzanne Ryan |
Sales Practice (Suzanne Ryan) |
Marketing Ethics (Joanna Sweeney) |
|
Friday 2 – 6 pm |
Sales Practice (Suzanne Ryan) |
Marketing Ethics (Joanna Sweeney) |
Marketing Ethics (Joanna Sweeney |
Sales Practice (Suzanne Ryan) |
SEMESTER TWO – JANUARY – MAY 2019
On-line delivery
Material available Alternative Tuesday’s at 9 am
Strategic Marketing Management (Lisa Dunne)– w/c Tuesday 29th Jan
Service Innovation and Leadership (Emer Ward) - w/c Tuesday 5th February
Please note both lecturers will be available to meet with students taking these modules at 5.30 on Thursday Jan 31st
Residential (i.e. face to face lecture) –
|
Date & Time |
Feb 7/8 (postponed from Jan 31/Feb 1 due to weather) |
Feb 28/March 1 |
April 11/12 |
May 2/3 |
|
Thurs 6-9.30 pm |
Marketing in Society ( Dr.Catherine McGuinn) |
Contemporary Marketing (Lecturer Dr.Catherine McGuinn) |
Contemporary Marketing (Lecturer Dr.Catherine McGuinn) |
Contemporary Marketing (Lecturer Dr.Catherine McGuinn) |
|
Friday 9 – 1 pm |
Brand Management ( Suzanne Ryan) |
Brand Management Lecturer Ms. Suzanne Ryan) |
Brand Management Lecturer Ms. Suzanne Ryan) |
Brand Management Lecturer Ms. Suzanne Ryan) |
|
Friday 2 –5 pm |
Professional Seminar Series Academic Writing (Dr Perry Share) |
Professional Seminar Series SPSS (Eileen Conlon) |
Professional Seminar Series Topic TBC |
Professional Seminar Series * Marketing Drop in clinic |
Workshop Series
An important part of the programme is the provision of workshops each semester. All participants attend these workshops to enhance your learning experience, topics include:
- Academic Writing
- Study Skills
- SPSS
About this Programme
Semester 1
- Marketing Ethics
- Sales Practice
- Global Marketing Practice
- Digital Marketing L9
- Entrepreneurship & Financial Analysis
- Research Methods & MSc in Marketing
Semester 2
- Brand Management
- Service Innovation & Leadership
- Marketing in Society
- Strategic Marketing Management
- Professional Seminar Series
Semester 3
- Dissertation MSc Marketing
All candidates must complete a Dissertation on a marketing related topic.
Delivery: Classroom/Online
Application Closing Date : 30th August 2019
| Department | Award |
|---|---|
| Marketing, Tourism and Leisure | Taught Masters Degree by Thesis |
90
9
1
Entry Requirements
A Level 8 Honours Degree (2.2) or equivalent professional qualification in a business related area or Higher Diploma in Business (Level 8 ) with a minimum of three specialist marketing modules at Level 7 and/ or 8.
Applicants who do not have a relevant Level 8 qualification may be considered for admission where they have minimum of seven years relevant business/marketing experience through IT Sligo’s RPL process.
Key Skills
PROFESSIONAL ACADEMIC
- Strategic Marketing Excellence
- Analytical Management Competencies
- Decision Making Financial Insight
- Leadership Economic Awareness
- Creativity Research Orientation
- Collaboration Future Trend Analysis
Career Opportunities
Graduates are in a prime position to build careers at managerial level, with the opportunity to advance to senior executive level with experience. The programme equips individuals with the opportunity to work in Ireland and internationally across a whole spectrum of marketing functions in a wide range of business organisations.
What subjects will I study?
Semester 1
| Title | Credits |
|---|---|
| Marketing Ethics | 05 |
| Sales Practice | 05 |
| Global Marketing Practice | 05 |
| Digital Marketing | 05 |
| Entrepreneurship and Financial Analysis | 05 |
| Research Methods MSc Marketing | 05 |
Semester 2
Programme Fees
Fees
€6,000 – Total,
OR €500 – per 5 credit module, €1,000 – per 10 credit module
Who do I contact?
FURTHER INFORMATION:
School of Business and Social Sciences
Tel: 071 931 8511
Email:admissions@itsligo.ie