MSc in Marketing (online/blended)

About the MSc Marketing

The M Sc. in Marketing programme prepares participants for a career in marketing at managerial or senior executive level-in the public and/or private sector. Candidates will develop their capacity to provide marketing insight and thought leadership in an organisation.

This course offers great flexibility to participants as it is delivered using both on-line lectures and residentials and you can tailor the modules to your own individual circumstances. You can complete all of the programme within one year. You can study as many or as few modules as you wish, and you can study some of them on-line without the need to travel.

Graduates will gain the skills and abilities to build the reputation of the professional practice of marketing.

The course will be delivered through a combination of interactive learning, case studies, guest lectures, seminars and workshops.

Assessment will be based on a combination of continuous assessment and end of semester examinations.

This programme avails of IT Sligo’s expertise in on-line delivery and uses a blended delivery mode. This means that the programme will now be delivered using a combination of on-line delivery and traditional teaching methods. This is an exciting development in the HEI sector in Ireland to study a M.Sc in Marketing using a blended delivery mode.

The Programme Schedule is outlined below. Please note you can still complete the M.Sc in Marketing in one year as a full-time student. Furthermore, the blended delivery mode does not in any way impact on any grant entitlement.

An induction session takes place at the beginning of September which provides you with an opportunity to meet with your lecturers to get an overview of specific subject content and to meet with your peers. All exact dates and times of residentials and on-line delivery sessions will be provided at this session.

There will also be an on-line induction organised centrally by COLL. This session will explain in detail the on-line delivery mode and address any queries you may have.

SEMESTER ONE – SEPTEMBER 2017

On-line delivery

Entrepreneurship & Financial Analysis (Gary Reynolds) – Every Friday afternoon 2-4 (first session Friday 15th September)

Digital Marketing (Alan Kelly) – Alternative Thursday evening 6-9 (first session Thursday 14h September)

Global Marketing Practice (Aine Doherty) – Alternative Thursday evening 6-9 (first session Thursday 28th September)

Residential (i.e. traditional face to face lecture)

Date & Time

September 21/22

October

19/20

November

16/17th

December

7/8th

Thurs 6-9.30 pm

Research Methods (Catherine McGuinn)

Sales Practice

(Suzanne Ryan)

Marketing Ethics

(Joanna Sweeney)

Research Methods

(Catherine McGuinn)

Friday 9 – 1 pm

Marketing Ethics

(Joanna Sweeney)

Research Methods

(Catherine McGuinn)

Sales Practice

(Suzanne Ryan)

Marketing Ethics

(Joanna Sweeney)

Friday 2 – 6 pm

Sales Practice

(Suzanne Ryan)

Marketing Ethics

(Joanna Sweeney)

Research Methods

(Catherine McGunn)

Sales Practice

(Suzanne Ryan)

SEMESTER TWO – JANUARY 2018

On-line delivery

Material available Alternative Tuesday’s at 9 am

Strategic Marketing Management (Lisa Dunne)– w/c Tuesday 30th Jan

Service Innovation and Leadership (Emer Ward) - w/c Tuesday 6th February

Please note both lecturers will be available to meet with students taking these modules at 5.30 in C2010 on Thursday 1st February.

Residential (i.e. traditional face to face lecture) – Room C2010

Date & Time

Feb 1/2

March 1/2

April 5/6

May ¾

Thurs 6-9.30 pm

Marketing in Society

( Dr.Catherine McGuinn)

Contemporary Marketing

(Lecturer Dr.Catherine McGuinn)

Contemporary Marketing

(Lecturer Dr.Catherine McGuinn)

Contemporary Marketing

(Lecturer Dr.Catherine McGuinn)

Friday 9 – 1 pm

Brand Management

( Suzanne Ryan)

Brand Management

Lecturer Ms. Suzanne Ryan)

Brand Management

Lecturer Ms. Suzanne Ryan)

Brand Management

Lecturer Ms. Suzanne Ryan)

Friday 2 –5 pm

Professional Seminar Series

Topic TBC

Professional Seminar Series

Topic TBC

Professional Seminar Series

Topic TBC

Professional Seminar Series *

Topic TBC Workshop

*Please note that candidates undertaking this module will also be required to participate in a drop-in clinic with a variety of businesses which will take place in May – date tbc.

Workshop Series

An important part of the programme is the provision of workshops each semester. All participants attend these workshops to enhance your learning experience.

  • Academic Writing
  • Study Skills
  • Social Media Marketing
  • SPSS
  • The role of creativity in Marketing.

About this Programme

Semester 1

  • Marketing Ethics
  • Sales Practice
  • Global Marketing Practice
  • Digital Marketing L9
  • Entrepreneurship & Financial Analysis
  • Research Methods & MSc in Marketing 

Semester 2

  • Brand Management
  • Service Innovation & Leadership
  • Marketing in Society
  • Strategic Marketing Management
  • Professional Seminar Series

Semester 3

  • Dissertation MSc Marketing

All candidates must complete a Dissertation on a marketing related topic.

Delivery: Classroom/Online

Application Closing Date : 31st August 2017

DepartmentAward
Marketing, Tourism and Leisure Taught Masters Degree by Thesis
CREDITS
90
NFQ LEVEL
9
DURATION (YRS)
1

Entry Requirements

A Level 8 Honours Degree (2.2) or equivalent professional qualification in a business related area or Higher Diploma in Business (Level 8 ) with a minimum of three specialist marketing modules at Level 7 and/ or 8.

Applicants who do not have a relevant Level 8 qualification may be considered for admission where they have minimum of seven years relevant business/marketing experience through IT Sligo’s RPL process.

Key Skills

PROFESSIONAL ACADEMIC

  • Strategic Marketing Excellence
  • Analytical Management Competencies
  • Decision Making Financial Insight
  • Leadership Economic Awareness
  • Creativity Research Orientation
  • Collaboration Future Trend Analysis

Career Opportunities

Graduates are in a prime position to build careers at managerial level, with the opportunity to advance to senior executive level with experience. The programme equips individuals with the opportunity to work in Ireland and internationally across a whole spectrum of marketing functions in a wide range of business organisations.

What subjects will I study?

Programme Fees

Fees
€6,000 – Total,
OR €500 – per 5 credit module, €1,000 – per 10 credit module

Who do I contact?

FURTHER INFORMATION:
School of Business and Social Sciences
Tel: 071 931 8511
Email:admissions@itsligo.ie