This 13 week part-time online programme aims to equip you with the practical skills to research, plan, create, publish, promote and analyse digital marketing content that will engage with your customer and help you to stand out on digital platforms. This includes familiarising you with popular digital marketing techniques used by marketing professionals to identify and target custom market segments. You will have the opportunity to explore multiple digital/social media tools and techniques used by marketing executives to manage and measure the influence and success of your own digital/social media campaigns.
You will study three modules over 13 weeks:
- Search Engine Marketing Introduction (5 credits)
- Digital Marketing Analytics (5 credits)
- Content Creation (5 credits)
- Digital & Social Media Planning (5 credits)
The course content is tailored for digital marketers at a beginner/intermediate level.
The objectives of the programme are to:
1. Use contemporary digital marketing tools and platforms to achieve business objectives.
2. Learn practical tactics to ensure success in digital marketing using engaging and interesting content.
3. Learn how to optimise your content by improving your visibility across search including digital/social advertisements.
4. Apply digital tools and platforms to analyse and measure the effectiveness of promotional campaigns.
Key Course Information
The course is very practical in nature and is aimed at those who may currently be undertaking a small amount of digital marketing, but need to gain the skills to be able to build, manage, monitor and report on the success of their digital marketing activity.
Key Course Information
This is a level 6 programme that runs over 13 weeks. The course is deigned to be practical in nature and aimed to improve the digital skillset of the participants.
Application Closing Date : 7th January 2022
The Institute of Technology Sligo has policies in place which are fully implemented to allow for access to a full range of learners to include:
- The second level school leaver on the basis of Leaving Certificate performance only where minimum Institute entry requirements for L6 programmes will apply.
- Non-standard applicants - any applicant on the basis of non-standard circumstances that would include, but not exclusively, maturity, other qualifications and disability. The implementation of this policy is reflected in the increased diversity of our student cohort.
- Recognition of Prior Learning (RPL) – applications for exemptions/advanced entry will be considered in line with the Institute’s RPL policies and procedures.
- Base modules.ECDL) and Microsoft Office ( or similar, e.g. Open Office), the latter to an introductory standard such as described by MacOSApplicants should possess a basic level of digital literacy. You would be expected to be comfortable in working with Windows ( or similar, e.g.
- In addition, international students, whose first language is not English, will be required to prove their English competency through previous examination results, recognised English language tests such as IELTS ( 6.5 or equivalent required) and through oral communication skills at interview.
Industry Demand for Digital Marketing Skills
The North West Regional Skills Forum (2018), SMEs Houses of the Oireachtas (2019), National Skills Strategy 2025 and Future Jobs Ireland (2019) have all published reports highlighting the industry demand for digital and social media marketing skills. With social media platforms showing a consistent increase in account ownership in Ireland (Ipsos MRBI, 2019), and users spending up to 2.5 hours everyday across multiple social media sites, its influence on consumer decision making is soaring and cannot be ignored (Smart Insights, 2020).
This special purpose award will support (but not be sufficient in itself) a successful student in progressing to entry onto L6/L7 Programmes - exemptions may be warranted depending on the programme.
Avail of free or 90% funding on your course fees for this programme through Springboard+.