Bachelor of Business (Honours) in Business

  • NFQ Level 8
  • Points Required 270*
  • Course Code AU900 (was SG141)
  • Award Honours Degree Abinitio
  • Duration 4

Course Summary


This course is designed to ensure our graduates have the capabilities and skills for the current dynamic and challenging business environment. Students study core business areas throughout their studies before choosing their specialist stream in Year 4. Students choose between Finance, Marketing or Human Resource Management in their final year. This offers students the flexibility to explore the various aspects of business before committing to a specialisation.

It is no longer enough to provide goods and services to the market; businesses today must ensure they provide top-class customer service, work within an increasingly regulated environment and within a socially responsible framework. This course will enable you to meet these challenges head-on.

PROGRAMME OVERVIEW

This programme looks at the broader business world and is perfect for a student looking to obtain a diverse range of skills and learn what area of business is for them. Guest speakers often join our passionate academics in the classroom to help provide our students with an understanding of business practice in a variety of organisational settings and tackle the most up-to-date trends and challenges facing businesses today. 
 

YEAR 1

The first year focuses on providing the student with foundation knowledge in core business areas, including Accounting Principles, Business Management, Marketing Strategy, Business Mathematics, Information Technology Skills and Understanding the Dynamics of an Organisation.

YEAR 2

Student knowledge and understanding of key business elements is broadened with the introduction of Business Law, Economics, Management Accounting and Enterprise Development.

YEAR 3

In third year, students study Enterprise Development, Introduction to Financial Management, Marketing, HRM and Economic topics. Students also have the option of either undertaking a work placement or a semester abroad.

YEAR 4

In the final year, students take one of the specialist streams in Finance, Marketing or HRM. Students’ analytical and research skills are enhanced by completing a research dissertation, which allows a valuable opportunity to explore an area of interest in more detail.

 

Students can choose from a number of different electives each year depending on where their interests lie. Visit the course format tab to view the subjects on offer. Subjects marked with an [E] are elective options.

An attractive feature of this programme is a five-month work placement in the third year (April–August). This placement gives our students the opportunity to experience the world of business and allows students to develop practical skills that they will be able to use in their future careers. Students also have the option to undertake this work placement or period of study abroad, as part of the Erasmus+ programme, should they choose to do so.

Communication is an extremely important aspect of any business, and with our marketing and computer applications modules, students will learn how to effectively promote their business and engage with their community.  Individual and group projects are also an integral part of the programme which develop skills required for business, such as analysis, teamwork, presentation and professional business skills.

This programme also has an exit/embedded award after two years.

Entry Requirements

Entry requirements for CAO courses at ATU Sligo are available for download below:

Career Opportunities

Graduates enjoy a wide variety of career choices in a broad range of businesses; many have established highly successful businesses, while others have joined graduate training programmes in multinational companies and have enjoyed success in senior management roles.

The job opportunities are endless from this excellent business degree within all industries and sectors of employment across the world.

Further Study

Graduates may advance to postgraduate study within Atlantic Technological University or other Higher Education Institutions. They may also choose to pursue a Professional Masters of Education (PME) in teacher training for second level business teaching, or study for professional qualifications in accounting or marketing. 

Successful graduates from this programme are eligible to sit the Marketing Institute Graduate entry examination to acquire a professional marketing accreditation (MMII Grad).

Testimonials

"I decided to study Business as throughout secondary school, business was one of my favourite subjects, I understood it. It just came naturally to me. I knew my future was in the business world - I just didn’t know whether that was in Finance, HR or Marketing. Therefore, this course was the right fit for me. I got to study all of them and find out for myself which area suited me best."

Sinead Malaniff, Bachelor of Business (Hons) graduate

“I picked this business course because it would not confine me to one particular role. I loved the variety of modules and opportunities it gave me. Put your name forward for a class rep - it’s a great way to get to know your class and get involved. Student life is great in Sligo.”

Leanne Moran, Bachelor of Business (Hons) graduate

Did you know?

In the final year, students take one of the specialist streams - choosing between Finance, Marketing or HRM.

A final year research dissertation, allows students a valuable opportunity to explore an area of interest in more detail.

Students on this business programme can study or take work placement abroad. This allows the student to gain first-hand experience in an international environment, working with different cultures and languages and explore a new way of life.

Level 8 graduates are eligible to sit the Marketing Institute Graduate entry examination to acquire a professional marketing accreditation (MMII Grad).

We also offer this programme at Level 7 and Level 6 - Bachelor of Business and Higher Certificate in Business

Choosing all 3 levels on your CAO increases your chance of an offer on these highly sought after programmes.

This programme has an exit/embedded award after two years.

Alumni

“I believe the wide range of business modules covered, practical project research, team-work and work experience gained during my time at here gave me an advantage in progressing my career. Work placement allowed me gain extra knowledge that I could apply to my studies, and helped me decide what area of business I wanted to pursue my career in.

I could clearly illustrate my understanding and knowledge of real business challenges coming fresh out the door from this degree."

Emma Gilroy, Bachelor of Business (Hons) graduate and Senior Director, Global Customer Operations at AdRoll & EMEA Site Lead

 

 

Course Format

Semester 1

TitleCredits
Foundations of Management05
Personal Learning and Development05
Financial Accounting 105
Introduction to Business Technology05
Principles of Marketing 105
German Language, Culture and Contemporary Media 1.1 [E]05
French Language, Culture and Contemporary Media 1.1  [E]05
Spanish Language, Culture and Contemporary Media 1.1  [E]05
Politics for Business Students - Change and Transformation in Modern Ireland [E]05

Semester 2

TitleCredits
Business Mathematics and Statistics - BBS(Hons) Ab-Initio Module 105
Intermediate Business Technology05
Challenges of Management05
Financial Accounting 205
Teambuilding and Communication Skills05
German Language, Culture and Contemporary Media 1.2 [E]05
Spanish Language, Culture and Contemporary Media 1.2 [E]05
French Language, Culture and Contemporary Media 1.2  [E]05
Irish Business Environment [E]05
Personal Finance [E]05

Semester 3

TitleCredits
Organisational Behaviour 1 (Understanding Individual Behaviour in Organisations)05
Introductory Microeconomics for Business 05
Business Mathematics and Statistics - BBS(Hons) Ab-Initio Module 205
Business Law 105
Management Accounting 105
Principles of Marketing 205
European Business Environment [E]05
German Language, Culture and Contemporary Media 2.1 [E]05
French Language, Culture and Contemporary Media 2.1  [E]05
Spanish Language, Culture and Contemporary Media 2.1 [E]05

Semester 4

TitleCredits
Advanced Business Technology 05
Introductory Macroeconomics for Business05
Management Accounting 205
Business Law 205
Organisational Behaviour 2 (The Dynamics of Teams and Organisations) [E]05
European Union Policies and Institutions [E]05
German Language, Culture and Contemporary Media 2.2 [E]05
French Language, Culture & Contemporary Media 2.2  [E]05
Spanish Language, Culture and Contemporary Media 2.2 [E]05

Semester 5

TitleCredits
Enterprise Development 05
Introduction to Financial Management05
Open Economy Macroeconomics05
Marketing Management05
Human Resource Management 105
European Affairs: Lobbying and Representation in the EU [E]05
Supply Chain Management [E]05
German Language, Culture and Contemporary Media 3.1 [E]05
Spanish Language, Culture and Contemporary Media 3.1 [E]05
French Language, Culture and Contemporary Media 3.1  [E]05

Semester 6

TitleCredits
Marketing Communications and Sales 05
Applied Finance05
Human Resource Management 205
Work Placement  [E]15
Erasmus Semester Abroad [E]30

Semester 7

TitleCredits
Business Research Methods05
E-business & Innovation 05
Strategic Management 105
Employee Resourcing and Talent Planning05
Industrial Relations05
Performance and Reward Management05
German Language, Culture and Contemporary Media 4.1 [E]05
French Language, Culture and Contemporary Media 4.1  [E]05
Spanish Language, Culture and Contemporary Media 4.1 [E]05
Business Analytics [E]05
Global Marketing Strategy [E]05
Digital Marketing Strategy 1 [E]05
Investments - Portfolio Analysis [E]05
Principles of Risk and Risk Management  [E]05
Corporate Financial Management 1 [E]05
Customer Experience Management [E]05

Semester 8

TitleCredits
Strategic Management 205
Applied E-business & Innovation 05
Dissertation10
Spanish Language, Culture and Contemporary Media 4.2 [E]05
French Language, Culture and Contemporary Media 4.2  [E]05
German Language, Culture and Contemporary Media 4.2 [E]05
Big Data and Statistics [E]05
Employee Relations [E]05
Strategic Human Resource Management [E]05
Employee Learning and Talent Development  [E]05
Global Marketing Practice [E]05
Digital Marketing Strategy 2 [E]05
Corporate Financial Management 2 [E]05
Investments Fixed Income & Alternative Investments [E]05
Risk Management Practice [E]05
Customer Experience Innovation [E]05

[E] = Elective Module. Modules subject to availability.