Bachelor of Business in Marketing

  • NFQ Level 7
  • Points Required NEW*
  • Course Code SG139
  • Award Ordinary Bachelor Degree Abinitio
  • Duration 3

Course Summary


Skilled marketers are in high demand in Ireland and across the globe. With more business taking place online, now more than ever, our graduates are highly employable. The broad marketing knowledge gained on this programme, equip graduates with the skills for an exciting career in lots of different marketing and business areas. 


Students will graduate with a broad business knowledge and a specialism in marketing. There are many roads of opportunity for a marketing graduate - digital marketing, traditional marketing, new product development, consumer insights, marketing metrics, logistics and global marketing are just some of the areas that employment may lie. This programme will give you the knowledge and skills needed for your future career. The guest lectures, Erasmus programme, work placement, community engagement projects and business insights trips, coupled with excellent teaching, lay the foundations for a much valued degree qualification and an enjoyable third level experience. 


Students gain an insight into core business modules as well as an introduction to marketing modules. Many modules have guest speakers and projects linked to local and international organisations. Business insights trips take place where the theory in the classroom is seen in practice while visiting various organisations.


Students will continue to develop their marketing skills and knowledge which includes an opportunity to complete Google Ads accreditations. In semester two, students will complete an eight week work placement. Often it can be difficult to get that first piece of marketing work experience. As the work placement is part of the programme, students not only graduate with a degree, but relevant marketing work experience too. Many past students have gained full and part time work with their work placement employers after the work placement has finished. Students can also choose to spend one or two semesters at one of our partner academic Institutions in Germany, France or Spain as part of the Erasmus programme. This is a fantastic opportunity to embrace a new culture and improve ones language skills.


Look back on our programme launch event to listen to our programme team, students and guest speakers - Gavin Hanley, Sales Manager, Google Sweden; Emma Gilroy Hamilton, Senior Director and Head of Global Customer Operations at AdRoll; and Paul Conneally, Head of Global Communications at Live Tiles. The panel discussed the key features, benefits and opportunities available to graduates from this dynamic new degree.

Entry Requirements

Entry requirements for CAO courses at IT Sligo are available for download below:

Career Opportunities

The broad marketing knowledge and skills gained on the programme equip graduates for a career in lots of different marketing and business areas. There are many opportunities for graduates of this programme. 

Examples of job roles that graduates are qualified for include Digital Marketing Manager, Marketing Manager, Sales Manager, eCommerce Marketer, Content Creator, Social Media Manager, Events Marketer, Email Marketer, Blogger/Influencer Marketer, Marketing Data Analyst, Online Ad Manager, Online PR Manager, Sales Account Manager, Business Development Manager, Marketing Executive and Sales Executive.  

Further Study

Graduates of the Level 7 Ordinary Degree can progress to the final year of the Level 8 Bachelor of Business in Marketing to obtain an Honours Degree. 

Following completion of the Level 8 programme, graduates may progress to one of two Level 9 programmes here at IT Sligo - a taught Master of Science in Marketing (full or part time) or a Master of Arts by Research within the Department of Marketing, Tourism & Sport. 

Graduates can also progress to Level 9 programmes at other third level providers in Ireland or abroad.


Hear what our students have to say about studying Marketing at IT Sligo.

Did you know?

We also offer this programme at Level 8 - Bachelor of Business (Hons) in Marketing

The programme has many unique features. The programme encourages active learning and engagement with the business community. Many assessments are based on marketing challenges posed by companies in the region. Students get to work with and for such companies, where they put the theory of the classroom into practice. 

Business insights trips are a core part of the programme every year. Such trips to various companies located in the region, bring the theory of the classroom to life. It also exposes the students to the many employment opportunities in the region.

In year three, students complete a work placement for at least eight weeks. This is a fantastic opportunity for the student to gain marketing work experience. Many students have obtained full and part time work following a successful work placement. On completion of your degree in Business in Marketing, you have a sought after academic qualification and relevant work experience too.

In year three, students may also choose to spend two semesters at one of our partner academic Institutions in Europe as part of the Erasmus programme.  This is a fantastic opportunity to develop language skills and embrace a different culture. Students generally attend an Institution in France, Germany or Spain.

Many modules will have guest lecturers throughout the year. Guest lecturers include marketing professionals, business owners, past graduates and/or experts in specific fields. The guest lecturers expose the students to the opportunities that await them and are also a fantastic opportunity to network.

Students have the opportunity to obtain Google Ads accreditation.

Students may also sit an exam to become listed on the Qualified Marketer Register of the Marketing Institute of Ireland (MII). 




Leanne McCafferty, IT Sligo Marketing Graduate and Marketing Manager at Glenlo Abbey Hotel & Estate

After completing the B.Bus. in Marketing at the IT Sligo, she was accepted into a highly competitive graduate programme with an international FMCG company called Aurivo. After a 2-year programme that offered a wealth of hands-on experience in key marketing strategies and campaigns (TV adverts with Pippa O' Connor, brand awareness events and GAA stars etc.) This led to a permanent role as a marketing executive.

However, she wanted a position in Galway and the ability to grow and progress, and so she applied to and became the Marketing Manager for the 5 Star g Hotel & Spa. There Leanne learnt an extreme amount, very rapidly, between software systems, revenue avenues, terminology, all specific to the industry of hospitality. After one year in the role she was awarded the Irish Hotel Awards - Marketing Manager of the year. “I was humbled and shocked, but it really helped my confidence and also my visibility to other Hoteliers and Hotel groups”.

More recently, Leanne accepted the role of Marketing Manager at the 5 star Glenlo Abbey Hotel & Estate, not only a property that she adores but one within a great Hotel Group MHL. To work for the largest most respected luxury Hotel Group in Ireland, seemed like a dream, and a massive career jump. Leanne applied for the role and after three tough interviews, “I'm delighted to say that today the 18th of January 2021, was my first day”. I greatly credit all my achievements and progress in my career to date to IT Sligo - it's fantastic, hardworking and enthusiastic lecturers and also some of the fantastic leaders, I myself have been fortunate enough to work both for and with”.


Ian Craddock, IT Sligo Marketing Graduate and Sales & Marketing Executive at Merecedes-Benz

After graduating from IT Sligo he managed to secure a sales and marketing role with a health food company based in Sligo called Good4U.His role involves selling and marketing healthy seeds and snacks nationwide through a variety of major retail chains and supermarkets (Tescos, Dunnes Stores and Pennys). He helped secure major listings with Musgraves and Pennys which was an amazing experience to face buyers and give presentations on the range of products.

After 1 year of working for Good4U he joined Druids Golf, a Golf Clothing company as Area Manager. They were expanding into the North of Ireland and Europe. His primary role was to seek new listings with major retailers, it brought him to countries like Italy, Spain, France where he helped secure a major listing with Europe’s largest online golfing website, Euro Golf. After 6 months of being on the road 24/7, Ian decided that he needed a job closer to home and moved to Mercedes-Benz in Sligo as a sales executive. It was an opportunity he could not pass up and he has been here for over 2 years now. His role has also expanded into marketing. He creates content for the social media platforms while also selling new and used cars.

Programme Fees

Course Format

Semester 1

Principles of Marketing05
Organisational Behaviour05
Skills for Success 05
Business Application Software05
Financial Accounting 105
Design Thinking [E]05
French Language, Culture and Contemporary Media 1.1  [E]05
German Language, Culture and Contemporary Media 1.1 [E]05
Spanish Language, Culture and Contemporary Media 1.1  [E]05

Semester 2

Marketing Research 05
Data Analytics05
Teamwork and Creativity05
Business Management05
ICT Applications05
Irish Business Environment [E]05
French Language, Culture and Contemporary Media 1.2  [E]05
German Language, Culture and Contemporary Media 1.2 [E]05
Spanish Language, Culture and Contemporary Media 1.2 [E]05

Semester 3

Creative Marketing Practice05
Marketing Communications 05
Consumer Buyer Behaviour05
Business Law 105
Events Management [E]05
French Language, Culture and Contemporary Media 2.1  [E]05
European Business Environment [E]05
German Language, Culture and Contemporary Media 2.1 [E]05
Spanish Language, Culture and Contemporary Media 2.1 [E]05

Semester 4

Web Analytics05
Digital Content05
Introduction to Management Accounting L605
Introductory Microeconomics05
Business Law 205
Public Relations  [E]05
French Language, Culture & Contemporary Media 2.2  [E]05
German Language, Culture and Contemporary Media 2.2 [E]05
Spanish Language, Culture and Contemporary Media 2.2 [E]05

Semester 5

Managing People 105
Introduction to Financial Management05
Enterprise Development 05
Sales Practice 05
Operations Management 1 [E]05
French Language, Culture and Contemporary Media 3.1  [E]05
German Language, Culture and Contemporary Media 3.1 [E]05
Spanish Language, Culture and Contemporary Media 3.1 [E]05

Semester 6

Search Engine Marketing05
Social Media and Digital Marketing Planning05
Research Methods for Business05
Marketing Work Placement15
Erasmus Semester Abroad (MKTS) [E]30

[E] = Elective Module. Modules subject to availability.