Bachelor of Business (Honours) in Marketing

  • NFQ Level 8
  • Points Required NEW*
  • Course Code SG150
  • Award Honours Degree Abinitio
  • Duration 4

Course Summary


PROGRAMME SUMMARY

Skilled marketers are in high demand in Ireland and across the globe. With more business taking place online, now more than ever, our graduates are highly employable. The broad marketing knowledge gained on this programme, equip graduates with the skills for an exciting career in lots of different marketing and business areas. 

PROGRAMME OVERVIEW

Students will graduate with a broad business knowledge and a specialism in marketing. There are many roads of opportunity for a marketing graduate - digital marketing, traditional marketing, new product development, consumer insights, marketing metrics, logistics and global marketing are just some of the areas that employment may lie. This programme will give you the knowledge and skills needed for your future career. The guest lectures, Erasmus programme, work placement, community engagement projects and business insights trips, coupled with excellent teaching, lay the foundations for a much valued honours degree qualification and an enjoyable third level experience. 

YEAR ONE AND YEAR TWO

Students gain an insight into core business modules as well as an introduction to marketing modules. Many modules have guest speakers and projects linked to local and international organisations. Business insights trips take place where the theory in the classroom is seen in practice while visiting various organisations.

YEAR THREE

Students will continue to develop their marketing skills and knowledge which includes an opportunity to complete Google Ads accreditations. In semester two, students will complete an eight week work placement. Often it can be difficult to get that first piece of marketing work experience. As the work placement is part of the programme, students not only graduate with an honours degree, but relevant marketing work experience too. Many past students have gained full and part time work with their work placement employers after the work placement has finished. Students can also choose to spend one or two semesters at one of our partner academic Institutions in Germany, France or Spain as part of the Erasmus programme. This is a fantastic opportunity to embrace a new culture and improve ones language skills.

YEAR FOUR

Students will develop their professional marketing skills and apply them in many practical projects with real life organisations. Students also have the opportunity to sit an exam to become listed on the Qualified Marketer Register of the Marketing Institute of Ireland. On completion of the programme, students will have a bachelor of business honours degree with a marketing specialism. The programme has been designed in compliance with the Teaching Council’s curricular teaching subject requirements for Business. Therefore, secondary school teaching of Business is also an option for graduates who complete a Professional Master of Education (PME).

PROFESSIONAL ACCREDITATION

Students have the opportunity to obtain Google Ads accreditation.

Students may also sit an exam to become listed on the Qualified Marketer Register of the Marketing Institute of Ireland (MII). 

PROGRAMME WEBINAR

Look back on our programme launch event to listen to our programme team, students and guest speakers - Gavin Hanley, Sales Manager, Google Sweden; Emma Gilroy Hamilton, Senior Director and Head of Global Customer Operations at AdRoll; and Paul Conneally, Head of Global Communications at Live Tiles. The panel discussed the key features, benefits and opportunities available to graduates from this dynamic new degree.

Entry Requirements

Entry requirements for CAO courses at IT Sligo are available for download below:

Career Opportunities

The broad marketing knowledge and skills gained on the programme equip graduates for a career in lots of different marketing and business areas.  There are many opportunities for graduates of this programme. 

Examples of job roles that graduates are qualified for include Digital Marketing Manager, Marketing Manager, Sales Manager, eCommerce Marketer, Content Creator, Social Media Manager, Events Marketer, Email Marketer, Blogger/Influencer Marketer, Marketing Data Analyst, Online Ad Manager, Online PR Manager, Sales Account Manager, Business Development Manager, Marketing Executive, Sales Executive. There are so many opportunities awaiting a graduate of our Bachelor of Business in Marketing degree.

The programme has also been designed in compliance with the Teaching Council’s curricular teaching subject requirements of Business. Graduates can apply to complete a Professional Master of Education (PME) in order to become a secondary school teacher of Business.

Further Study

Graduates may progress to one of two Level 9 programmes here at IT Sligo - a taught Master of Science in Marketing (full or part time) or a Master of Arts by Research within the Department of Marketing, Tourism & Sport. 

Graduates may also progress to Level 9 programmes at other third level providers in Ireland or abroad.

Testimonials

Hear what our students have to say about studying Marketing at IT Sligo.

Did you know?

We also offer this programme at Level 7 - Bachelor of Business in Marketing

The programme has many unique features. The programme encourages active learning and engagement with the business community. Many assessments are based on marketing challenges posed by companies in the region. Students get to work with and for such companies, where they put the theory of the classroom into practice. 

Business insights trips are a core part of the programme every year. Such trips to various companies located in the region bring the theory of the classroom to life. It also exposes the students to the many employment opportunities in the region.

In year three students complete a work placement for approximately eight weeks. This is a fantastic opportunity for the student to gain marketing work experience. Many students have obtained full and part time work following a successful work placement. On completion of your honours degree in Business in Marketing, you have a sought after academic qualification and relevant work experience too.

In year three, students may also choose to spend two semesters at one of our partner academic Institutions in Europe as part of the Erasmus programme.  This is a fantastic opportunity to develop language skills and embrace a different culture. Students generally attend an Institution in France, Germany or Spain.

Many modules will have guest lecturers throughout the year. Guest lecturers include marketing professionals, business owners, past graduates and/or experts in specific fields. The guest lecturers expose the students to the opportunities that await them and are also a fantastic opportunity to network.

Students have the opportunity to obtain Google Ads accreditation.

 

 

Alumni

                                                                     

Emma Gilroy Hamilton, IT Sligo Marketing Graduate and Senior Director, Head of Global Customer Operations at AdRoll

Emma graduated from IT Sligo in 2010 and quickly got a job in the local radio station Ocean FM as a sales coordinator and ad traffic manager. Within a year it was clear Emma had the knowledge and skills to become their digital marketing manager. In 2014 Emma moved to Dublin to work with an American AdTech startup called AdRoll that opened its European headquarters in Dublin.

She has progressed from Account Strategist, to Account Manager, to Business Operations Team Lead on to moving to their New York Offices as Global Head of Customer Operations at the AdRoll Group. She now has a Director Position in the company, overseeing a cross collaborative, global and dynamic team of 30 internal employees and 130 outsourced agents within a newly defined Customer Operations Department.

“After I graduated from IT Sligo, I could clearly demonstrate my understanding and knowledge of real business challenges coming fresh out the door from college".  Emma notes she had inspirational lecturers that encouraged and inspired her.  She acknowledges that classes in IT Sligo are more intimate and that definitely worked in her favour.  "Project work was widely endorsed and taught me how to collaborate as a team, delegate and manage time more effectively which was a huge skill to come away with".  "I believe the wide range of business modules covered, practical project research, team-work and work experience gained during my time at IT Sligo gave me an advantage in progressing my career”

                                                                   

Anne Granahan, IT Sligo Marketing Graduate and Marketing Manager at Electric Skyline

In 2017, Anne returned to education at IT Sligo, after 12 years of running a retail business. Despite having lots of skills, she found employers were looking for solid qualifications which she didn’t have. She graduated in 2020 from the Bachelor of Business in Digital Marketing. As part of her degree, she had gone on work placement with a company called Electric Skyline securing the role of temporary marketing assistant which progressed into Marketing Manager.

Anne says “the broad range of subjects covered in my time in IT Sligo and the fact that it was a well-rounded business degree gave me the tools to be comfortable with a broad range of tasks, from technical work to reporting and strategy development. It also meant that I was able to see the business as a whole rather than just focus on one area. Anne believes that “IT Sligo courses are providing graduates with the requirements of the employer, which means that finding that dream job is possible”.

Programme Fees

Course Format

Semester 1

TitleCredits
Principles of Marketing05
Organisational Behaviour05
Skills for Success 05
Business Application Software05
Financial Accounting 105
Design Thinking [E]05
French Language, Culture and Contemporary Media 1.1  [E]05
German Language, Culture and Contemporary Media 1.1 [E]05
Spanish Language, Culture and Contemporary Media 1.1  [E]05

Semester 2

TitleCredits
Marketing Research 05
Data Analytics05
Teamwork and Creativity05
Business Management05
ICT Applications05
Irish Business Environment [E]05
French Language, Culture and Contemporary Media 1.2  [E]05
German Language, Culture and Contemporary Media 1.2 [E]05
Spanish Language, Culture and Contemporary Media 1.2 [E]05

Semester 3

TitleCredits
Creative Marketing Practice05
Marketing Communications 05
Consumer Buyer Behaviour05
Business Law 105
Events Management05
European Business Environment [E]05
French Language, Culture and Contemporary Media 2.1  [E]05
German Language, Culture and Contemporary Media 2.1 [E]05
Spanish Language, Culture and Contemporary Media 2.1 [E]05

Semester 4

TitleCredits
Digital Content05
Web Analytics05
Introduction to Management Accounting L605
Introductory Microeconomics05
Business Law 205
Public Relations  [E]05
French Language, Culture & Contemporary Media 2.2  [E]05
German Language, Culture and Contemporary Media 2.2 [E]05
Spanish Language, Culture and Contemporary Media 2.2 [E]05

Semester 5

TitleCredits
Managing People 105
Introduction to Financial Management05
Enterprise Development 05
eCommerce05
Sales Practice 05
Operations Management 1 [E]05
French Language, Culture and Contemporary Media 3.1  [E]05
German Language, Culture and Contemporary Media 3.1 [E]05
Spanish Language, Culture and Contemporary Media 3.1 [E]05

Semester 6

TitleCredits
Search Engine Marketing05
Social Media and Digital Marketing Planning05
Marketing Work Placement15
Research Methods for Business05
Erasmus Semester Abroad (MKTS) [E]30

Semester 7

TitleCredits
Business Strategy 105
Macroeconomics 1 for Bachelor of Business L805
Ethical and Sustainable Marketing Practice 05
Customer Experience Management05
Strategic Marketing Management05
Marketing Metrics [E]05
Business Finance 1 [E]05
Spanish Language, Culture and Contemporary Media 4.1 [E]05
French Language, Culture and Contemporary Media 4.1  [E]05
German Language, Culture and Contemporary Media 4.1 [E]05

Semester 8

TitleCredits
Business Strategy 205
Macroeconomics 205
Professional Marketing Practice05
Global Marketing Practice05
Marketing Planning05
Strategic Sales Management  [E]05
Financial Analysis and Interpretation [E]05
French Language, Culture and Contemporary Media 4.2  [E]05
German Language, Culture and Contemporary Media 4.2 [E]05
Spanish Language, Culture and Contemporary Media 4.2 [E]05

[E] = Elective Module. Modules subject to availability.