Bachelor of Business in Business in Marketing and Sales

  • NFQ Level 7
  • Points Required N/A*
  • Course Code SG537 -Not Available
  • Award Ordinary Bachelor Degree Abinitio
  • Duration 3

Course Summary

SG537 Bachelor of Business in Marketing and Sales is Not Available for Sept 2021 start and has been replaced with two new exciting programmes which are listed below.

NEW PROGRAMMES AVAILABLE

IT Sligo is delighted to launch two brand new programmes to ensure our students are best prepared for the changing business landscape and to ensure they have the necessary skills to stand out from the crowd

Level 8 Bachelor of Business (Hons) in Marketing (SG150) or

Level 7 Bachelor of Business in Marketing (SG139)

The new programmes have the best and most innovative marketing practices included - ranging from social media marketing and digital content creation to customer experience and marketing communications. We have included work placement too, drawing on our catalogue of industry contacts. 

The CAO Change of Mind Facility opens May 5th at 12.00 where you can select these new programmes on your CAO application free of charge. 

 

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SG537 - Not Available for Sept 2021 start

 

What is Marketing?
Marketing is an abstract concept that has been defined in many different ways by many different people. It is more than just promoting a product or a service. Marketing involves researching the target audience, advising clients how to develop their products to suit consumer desires, determining product pricing structures, selecting effective channels through which to communicate with your customers, and developing and implementing promotional strategies. There is more to marketing than simply promoting and selling products; it's about knowing your customers, developing your products/services to fulfil their needs, and also maintaining constant communication with them.

Programme Description:
The marketing course offers a blend of business, marketing and sales modules, to give students the necessary knowledge and skills that is needed to work in a contemporary marketing environment. There is focus on work-based projects throughout the programme and a work placement ensures that graduates will be capable of integrating into the role of marketing and sales in the workplace.

Students are introduced to a wide range of contemporary marketing disciplines relevant to today's business environment.  The programme allows students to develop the skills to plan, develop, implement and integrate marketing and sales in organisations.

Work placement is designed to ensure you and the employer get the most value. From January to May in third year marketing students go on work placement two days per week. The remaining three days are spent on campus where the modules are very practical , this means students can apply what they’ve learned in work later that week in work placement.

Student Projects:
The students work and engage with organisations both locally, regionally and nationally. They have developed market research,  marketing plans, social media campaigns, sales pitches and sales management development plans, digital content, public relations proposals and public relations plans for a wide range of organisations.

For any enquiries email John Kelleher

Entry Requirements

Entry requirements for CAO courses at ATU Sligo are available for download below:

Career Opportunities

Skilled marketing and sales graduates are always in high demand both nationally and Internationally. Graduates have taken a range of positions from sales account manager, business development manager, marketing executive, sales executive, marketing manager and sales manager.

 

Further Study

Further study options include one add on year in IT Sligo to complete Level 8 Bachelor Business in Marketing and from there you may also consider studying for a Level 9 Masters in Marketing or Level 10 PhD qualification. Our long-running and popular Level 9 MSc Marketing programme can be completed within 14 months.

Did you know?

Work placement is designed to ensure students and the employer get the most value. In third year, from January to May, marketing students attend work  placement for two days per week. The remaining three days are spent on campus where the modules are very practical, meaning that students can apply what they’ve learned in their work placement. 

Course Format

Semester 1

TitleCredits
Introduction to Financial accounting05
Principles of Marketing05
Contemporary Marketing Practice05
Communications and customer care for marketers05
Business Technology05
Organisational Behaviour 1 (Understanding Individual Behaviour in Organisations) [E]05
Politics for Business Students - Change and Transformation in Modern Ireland [E]05
German Language, Culture and Contemporary Media 1.1 [E]05
French Language, Culture and Contemporary Media 1.1  [E]05
Spanish Language, Culture and Contemporary Media 1.1  [E]05

Semester 2

TitleCredits
Business Maths and Statistics05
Business Management05
Digital Media for Sales05
Principles of Sales 05
Marketing Research 05
Introduction to Management Accounting  [E]05
Organisational Behaviour 2 (The Dynamics of Teams and Organisations) [E]05
German Language, Culture and Contemporary Media 1.2 [E]05
Irish Business Environment [E]05
French Language, Culture and Contemporary Media 1.2  [E]05
Spanish Language, Culture and Contemporary Media 1.2 [E]05

Semester 3

TitleCredits
Introductory Microeconomics for Marketing05
Foundations in Business Law 05
Data Analytics05
Consumer Buyer Behaviour05
Creative Marketing Practice05
Public Relations [E]05
European Business Environment [E]05
German Language, Culture and Contemporary Media 2.1 [E]05
French Language, Culture and Contemporary Media 2.1  [E]05
Spanish Language, Culture and Contemporary Media 2.1 [E]05
Public Relations in Practice [E]05

Semester 4

TitleCredits
Introductory Macroeconomics for Marketing05
Legal Issues in Marketing05
Online Sales and Sales Practice 10
Web Analytics05
European Union Policies and Institutions [E]05
Dramaturgy for marketers [E]05
German Language, Culture and Contemporary Media 2.2 [E]05
French Language, Culture & Contemporary Media 2.2  [E]05
Spanish Language, Culture and Contemporary Media 2.2 [E]05

Semester 5

TitleCredits
Introduction to Financial Management05
International Marketing05
Digital Marketing05
Marketing Communications 05
Applied Market Research05
Managing People 1 [E]05
Not-for-Profit Marketing [E]05
Social Media Marketing [E]05
German Language, Culture and Contemporary Media 3.1 [E]05
French Language, Culture and Contemporary Media 3.1  [E]05
Spanish Language, Culture and Contemporary Media 3.1 [E]05

Semester 6

TitleCredits
Negotiation Principles & Practice05
Enterprise Development 05
Work Placement 10
Sales Management and Project 05
Managing People 2 [E]05
Volunteerism [E]05
Events Project Management [E]05
German Language, Culture and Contemporary Media 3.2 [E]05
French Language, Cultural and Contemporary Media 3.2  [E]05
Spanish Language, Culture and Contemporary Media 3.2 [E]05

[E] = Elective Module. Modules subject to availability.