This new degree is the only three-year honours degree in this subject available in our region, offering students the most current business degree with a specialism in tourism and events. This provides a broad and exciting platform to build a successful career and opportunities to travel internationally.
This business degree is diverse. Students build their academic and practical experience through their studies, paid work placement, real-life business
visits and projects, and fun off-campus excursions, activities, and international trips.
Modules include Event Management, Foundations of Tourism, Tourism and Travel Industry, Business Management and Business Application
Students continue to explore the tourism sector and undertake modules in Sustainable Managing of the Impacts of Tourism, whilst also developing their Event Management and Financial Accounting skills. Students participate in a paid 4-6-month accredited work placement to apply their knowledge and develop their skills in tourism specific environments in Ireland or in an international destination.
Students focus on the strategic aspects of the tourism sector and complete a 20-credit tourism and event management dissertation. Modules include Strategy, Global Tourism and Strategic Tourism.
Industry placement provide students with invaluable real-world experience and practical insights into the tourism, events, and closely related sectors such as national or local tourism development agencies, travel agencies, tour operators, heritage and archaeological centres and tourism attractions. Students are encouraged to complete the placement overseas. In the past, students have worked in the USA, France, Germany, Spain, Greece, Alaska, Hong Kong, UK, Turkey and Ireland.
Our course includes site visits to tourism operations and firms within the region which offer an important aspect to the course. We also organise international field trips to tourist destinations such as Amsterdam, Paris, Madrid, Venice, Frankfurt and Rome. We invite guest lecturers with a national or international profile to contribute to the programme.
We have embedded key skills in the course to ensure our graduates are equipped to work in the tourism and events management industries:
- Students will gain awareness and understanding of core tourism concepts and trends including cultural, adventure, eco- and events-related tourism developments
- Students will understand sustainability issues including managing tourism impacts and tourism planning marketing
- Students will build competencies in core business areas including management, marketing, finance, law and digital media marketing
- Students will learn people-related skills including communication, interpersonal, team-working and customer service skills
- Students will build their understanding of conceptual and organisational skills including collecting and organising information, problem-solving, planning and organising, innovation and creativity
- Language study available as an elective
The work placement module takes place at the end of Year 2 and runs from April to September.
Entry requirements for CAO courses at ATU Sligo are available for download below:
- Download Entry requirements for just Level 8 programmes
- Download Entry requirements for all programmes
All entrants to this programme will be required to undergo vetting by the Garda Síochána. Students who have a criminal conviction in Ireland or elsewhere, may adversely impact their ability to undertake a professional placement or to secure employment.
Graduates in tourism are much sought after and the skills developed are transferable internationally and from one aspect of the industry to another. Graduates are likely to work in national or local tourism development agencies; travel agencies; tour companies; ecotourism, cultural attractions, events, festivals or community development.
The broad business knowledge and skills gained by completing this programme has enabled many of our graduates to pursue rewarding careers in a wide variety of areas such as management, marketing, non for profit sector or teaching.
Graduates from our Level 8 degree can pursue a wide range of Level 9 and 10 postgraduate programmes at Atlantic Technological University or other third-level institutions. This degree has been designed in compliance with the Teaching Council’s curricular teaching subject requirements for Business, meaning secondary school teaching is an option for graduates who complete a Professional Master of Education (PME).
Dr. Kelly Maguire, BBS (Hons) Tourism with Event Management & PhD 2018
“Sligo is a fantastic place to study.... I have loved every minute. Following my degree, I continued my studies to PhD level in Sligo. My doctoral research focused on Local Authority sustainable planning for event management in Ireland. I went on to become a Senior Lecturer in Tourism and Event Management, John Moore University, Liverpool, UK and have recently moved back to Ireland where I now work as a lecturer in the Technological University of the Shannon: Midlands Midwest”
Kelly has worked with Local Authorities in planning large-scale outdoor public events in Ireland and has worked as an independent research consultant in technologies for tourism and travel apps. She has acted as co-principal investigator on industry research funded by the National Tourism Development Authority of Ireland.
Her research interests include sustainable planning for events and tourism, environmental impacts of events/tourism, socio-cultural impacts of events/tourism, economic impacts of events/tourism, Local Authority planning for events, event licensing and regulatory systems of events and community engagement in drive tourism on the Wild Atlantic Way.
Did you know?
In a dynamic and rapidly changing world, our tourism graduates are confident, creative, and agile. Exactly what is needed to rebuild and continue to develop the world’s fastest growing economic sector in a sustainable manner.
This business degree is diverse. Students build their academic and practical experience through their studies, paid work placement, real-life business visits and projects, and fun off campus excursions, activities, and international trips
Industry placement provide students with invaluable real world experience and practical insights into the tourism, events, and closely related sectors. Students are encouraged to complete the placement overseas. In the past, students have worked in the USA, France, Germany, Spain, Greece, Alaska, Hong Kong, UK, Turkey and Ireland.
Listen to our graduate Valinda Brady talk about her experience with this course
Bachelor of Business in Tourism with Event Management, Graduated 2019
|Financial Accounting 1||05|
|Business Application Software||05|
|Business Law 1||05|
|Introduction to Relationship Marketing||05|
|Foundations of Tourism||05|
|Introduction to Management Accounting||05|
|Health and Safety Law for Events||05|
|Experiential Tourism Marketing||05|
|Tourism & Travel Industry||05|
|Introduction to Financial Management||05|
|Managing People 1||05|
|Sustainable Management of the Impacts of Tourism||05|
|Tourism Communications & Branding||05|
|Research Methods for Business||05|
|Events Project Management||05|
|International Destination Management||05|
|Erasmus Semester Abroad (MKTS) [E]||30|
[E] = Elective Module. Modules subject to availability.