Bachelor of Business (Hons) in Tourism with Event Management

  • NFQ Level 8
  • Points Required 269*
  • Course Code SG148
  • Award Honours Degree Abinitio
  • Duration 4

Course Summary

If you enjoy travel and working with people then this course will appeal to you. It includes a six month work placement in Ireland or abroad where you will be working in a tourism-related environment. Previously, placement students have worked in national or local tourism development agencies, travel agencies, tour operators, heritage and archaeological centres and tourism attractions abroad, throughout Europe and the USA.

Our course includes site visits to tourism operations and firms within the region which offer an important aspect to the course. We also organise international field trips to tourist destinations such as Amsterdam, Paris, Madrid, Venice, Frankfurt and Rome. We invite guest lecturers with a national or international profile to contribute to the programme.

Key Skills:

We have embedded key skills in the course to ensure our graduates are equipped to work in the torusim and events management industries:

  • You will gain awareness and understanding of core tourism concepts and trends including cultural, adventure, eco- and events-related tourism developments
  • You will also understand sustainability issues including managing tourism impacts and tourism planning marketing
  • You will build competencies in core business areas including management, marketing, finance, law and digital media marketing
  • You will learn people-related skills including communication, interpersonal, team-working and customer service skills
  • You will build your understanding of conceptual and organisational skills including collecting and organising information, problem-solving, planning and organising, innovation and creativity
  • Language study available as an elective

The work placement module takes place at the end of year 2 and runs from April to September.

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Entry Requirements

Entry requirements for CAO courses at IT Sligo are available for download below:

Garda vetting:

You should note that all entrants to this course will be required to undergo vetting by the Garda Síochána. If you have a criminal conviction in Ireland or elsewhere, this may adversely impact on your ability to undertake a professional placement or to secure employment.

Career Opportunities

Graduates in tourism are much sought after and the skills developed are transferable internationally and from one aspect of the industry to another. You are likely to work in national or local tourism development agencies; travel agencies; tour companies; ecotourism, cultural attractions, events, festivals or community development.

The broad business knowledge and skills gained by completing this course has enabled many of our graduates to pursue rewarding careers in a wide variety of areas such as management, marketing, non for profit sector or teaching.

Further Study

Graduates have an opportunity to complete a one year taught M.Sc in Marketing or undertake a Masters by Research. Many of our tourism graduates proceed to post-graduate studies by research to either Masters (L9) or PhD (L10).

 

Testimonials

““Following my degree, I continued my studies with IT Sligo to PhD level. My doctoral research focused on Local Authority sustainable planning for event management in Ireland. I am now a Senior Lecturer in Tourism and Event Management, John Moore University, Liverpool, UK”
Dr. Kelly Maguire,
BBS (Hons) Tourism with Event
Management & PhD 2018

Did you know?

Students may, if they wish, choose to study a foreign language such as Spanish, French, German, or Italian
and may study aboard for one semester in a partner institution.

 

Course Format

Semester 1

TitleCredits
Introduction to Tourism05
Introduction to Business Technology05
Personal Learning and Development05
Tourism Fieldtrips & Seminars 05
Management 05
German Beginners Level 1 Semester 1 [E]05
French Beginners Level 1 Semester 1 [E]05
Spanish Beginners Level 1 Semester 1 [E]05
German Post Leaving Cert Level 1 Semester 1 [E]05
French Post Leaving Cert Level 1 Semester 1 [E]05
Spanish Post Leaving Cert Level 1 Semester 1 [E]05
Politics for Business Students - Change and Transformation in Modern Ireland [E]05
Introduction to Cultural Tourism [E]05
INTRODUCTION TO ECOLOGY AND CONSERVATION [E]05

Semester 2

TitleCredits
Adventure Tourism05
Teamwork and Creativity05
Tourism & Travel Industry 05
Marketing05
Intro to Event Management 05
German Post Leaving Cert Level 1 Semester 2 [E]05
Spanish Post-Leaving Certificate Level 1 Semester 2 [E]05
French Post Leaving Cert Level 1 Semester 2 [E]05
Culture and Heritage [E]05
French Beginners Level 1 Semester 2 [E]05
Business and Society in Contemporary Ireland [E]05
German Beginners Level 1 Semester 2 [E]05
Spanish Beginners Level 1 Semester 2 [E]05

Semester 3

TitleCredits
Intermediate Business Technology05
Managing the Impacts of Tourism05
Introduction to Management Accounting L605
Events Management05
Experiential Tourism Marketing 05
Managing People 1 (6) [E]05
Archaeology of Ireland [E]05
European Studies  [E]05
Spanish Beginners Level 2 Semester 1 [E]05
Spanish Post-Leaving Certificate Level 2 Semester 1 [E]05
French Beginners Level 2 Semester 1 [E]05
French Post Leaving Cert Level 2 Semester 1 [E]05
German Beginners Level 2 Semester 1  [E]05
German Post Leaving Cert Level 2 Semester 1 [E]05

Semester 4

TitleCredits
Innovative Tourism Customer Service 05
Introduction to Financial accounting05
Ecotourism05
Work placement15

Semester 5

TitleCredits
Marketing Communications for Tourism05
Tourism Entrepreneurship 05
Marketing Technology (for Tourism)05
Community Tourism Capacity 05
Business and Tourism Law05
Cultural and Creative Tourism [E]05
International Marketing [E]05
German Beginners Level 3 Semester 1  [E]05
Introduction to Financial Management [E]05
Spanish Beginners Level 3 Semester 1 [E]05
Spanish Post-Leaving Certificate Level 3 Semester 1 [E]05
German Post Leaving Cert level 3 Semester 1 [E]05
French Beginners Level 3 Semester 1  [E]05
French Post Leaving Cert Level 3 Semester 1 [E]05

Semester 6

TitleCredits
Research Methods for Tourism & Business05
Tourism Destination Management 05
Principles of Economics05
Health and Safety Law for Events05
Events Project Management05
Strategies for Cultural and Creative Tourism [E]05
Managing People 2 [E]05
Applied International Marketing [E]05
Spanish Beginners Level 3 Semester 2 [E]05
Spanish Post-Leaving Certificate Level 3 Semester 2 [E]05
German Beginners Level 3 Semester 2  [E]05
German Post Leaving Cert Level 3 Semester 2  [E]05
French Beginners Level 3 Semester 2  [E]05
French Post Leaving Cert Level 3 Semester 2  [E]05

Semester 7

TitleCredits
Business Strategy 105
Macroeconomics 1 for Bachelor of Business L805
Globalisation and Tourism05
Research Project 110
Community Tourism Development  [E]05
Digital Marketing Strategy 1 [E]05
German Year 4 Semester 1 [E]05
French Year 4 Semester 1 [E]05
Spanish Year 4 Semester 1 [E]05
Professional Development and Ethics in Marketing [E]05
Services Marketing Management 1 [E]05

Semester 8

TitleCredits
Business Strategy 205
Macroeconomics 205
Research Project 210
Strategic Tourism05
Digital Marketing Strategy 2 [E]05
German Year 4 Semester 2 [E]05
French Year 4 Semester 2 [E]05
Spanish Year 4 Semester 2 [E]05
Services Marketing Management 2 [E]05

[E] = Elective Module. Modules subject to availability.