Bachelor of Business (Honours) in Tourism with Event Management

  • NFQ Level 8
  • Points Required NEW*
  • Course Code SG151
  • Award Honours Degree Abinitio
  • Duration 3

Course Summary

This new degree is the only three-year honours degree in this subject available in our region, offering students the most current business degree with a specialism in tourism and events. This provides a broad and exciting platform to build a successful career and opportunities to travel internationally.
 

PROGRAMME OVERVIEW:

This business degree is diverse. Students build their academic and practical experience through their studies, paid work placement, real-life business
visits and projects, and fun off-campus excursions, activities, and international trips.

YEAR ONE

Modules include Event Management, Foundations of Tourism, Tourism and Travel Industry, Business Management and Business Application
Software. 

YEAR TWO

Students continue to explore the tourism sector and undertake modules in Sustainable Managing of the Impacts of Tourism, whilst also developing their Event Management and Financial Accounting skills. Students participate in a paid 4-6-month accredited work placement to apply their knowledge and develop their skills in tourism specific environments in Ireland or in an international destination.

YEAR THREE

Students focus on the strategic aspects of the tourism sector and complete a 20-credit tourism and event management dissertation. Modules include Strategy, Global Tourism and Strategic Tourism.

WORK PLACEMENT

Industry placement provide students with invaluable real-world experience and practical insights into the tourism, events, and closely related sectors such as national or local tourism development agencies, travel agencies, tour operators, heritage and archaeological centres and tourism attractions. Students are encouraged to complete the placement overseas. In the past, students have worked in the USA, France, Germany, Spain, Greece, Alaska, Hong Kong, UK, Turkey and Ireland.

FIELD TRIPS

Our course includes site visits to tourism operations and firms within the region which offer an important aspect to the course. We also organise international field trips to tourist destinations such as Amsterdam, Paris, Madrid, Venice, Frankfurt and Rome. We invite guest lecturers with a national or international profile to contribute to the programme.

KEY SKILLS

We have embedded key skills in the course to ensure our graduates are equipped to work in the tourism and events management industries:

  • You will gain awareness and understanding of core tourism concepts and trends including cultural, adventure, eco- and events-related tourism developments
  • You will also understand sustainability issues including managing tourism impacts and tourism planning marketing
  • You will build competencies in core business areas including management, marketing, finance, law and digital media marketing
  • You will learn people-related skills including communication, interpersonal, team-working and customer service skills
  • You will build your understanding of conceptual and organisational skills including collecting and organising information, problem-solving, planning and organising, innovation and creativity
  • Language study available as an elective

Entry Requirements

Entry requirements for CAO courses at IT Sligo are available for download below:

Garda vetting:

You should note that all entrants to this course may be required to undergo vetting by the Garda Síochána. If you have a criminal conviction in Ireland or elsewhere, this may adversely impact on your ability to undertake a professional placement or to secure employment.

Career Opportunities

Graduates in tourism are much sought after and the skills developed are transferable internationally and from one aspect of the industry to another. You are likely to work in national or local tourism development agencies; travel agencies; tour companies; ecotourism, cultural attractions, events, festivals or community development.

The broad business knowledge and skills gained by completing this course has enabled many of our graduates to pursue rewarding careers in a wide variety of areas such as management, marketing, non for profit sector, teaching or set up their own business.

Further Study

Graduates may continue to a Level 9 masters or Level 10 PhD qualification. This course has been designed in compliance with the Teaching Council’s curricular teaching subject requirements for Business, meaning secondary school teaching is an option for graduates who complete a Professional Master of Education (PME).

 

Testimonials

Dr. Kelly Maguire, BBS (Hons) Tourism with Event Management & PhD 2018

“IT Sligo is a fantastic place to study.... I have loved every minute. Following my degree, I continued my studies with IT Sligo to PhD level. My doctoral research focused on Local Authority sustainable planning for event management in Ireland. I went on to become a Senior Lecturer in Tourism and Event Management, John Moore University, Liverpool, UK and have recently moved back to Ireland where I now work as a lecturer in the Technological University of the Shannon: Midlands Midwest”

Kelly has worked with Local Authorities in planning large-scale outdoor public events in Ireland and has worked as an independent research consultant in technologies for tourism and travel apps. She has acted as co-principal investigator on industry research funded by the National Tourism Development Authority of Ireland.

Her research interests include sustainable planning for events and tourism, environmental impacts of events/tourism, socio-cultural impacts of events/tourism, economic impacts of events/tourism, Local Authority planning for events, event licensing and regulatory systems of events and community engagement in drive tourism on the Wild Atlantic Way.

Did you know?

In a dynamic and rapidly changing world, our tourism graduates are confident, creative, and agile. Exactly what is needed to rebuild and continue to develop the world’s fastest growing economic sector in a sustainable manner.

SPECIAL FEATURES
This business degree is diverse. Students build their academic and practical experience through their studies, paid work placement, real-life business visits and projects, and fun off campus excursions, activities, and international trips

WORK PLACEMENT
Industry placement provide students with invaluable realworld experience and practical insights into the tourism, events, and closely related sectors. Students are encouraged to complete the placement overseas. In the past, students have worked in the USA, France, Germany, Spain, Greece, Alaska, Hong Kong, UK, Turkey and Ireland.

Alumni

Listen to our graduate Valinda Brady talk about her experience with this course

Bachelor of Business in Tourism with Event Management, Graduated 2019

Course Format

Semester 1

TitleCredits
Foundations of Tourism05
Events Management05
Financial Accounting 105
Business Law 105
Business Application Software05
Introduction to Relationship Marketing 05

Semester 2

TitleCredits
Tourism & Travel Industry05
Health and Safety Law for Events05
Business Management05
Introduction to Management Accounting L605
Experiential Tourism Marketing05
Introductory Microeconomics05

Semester 3

TitleCredits
Sustainable Management of the Impacts of Tourism05
Event Planning 05
Managing People 105
Tourism Communications & Branding05
Introduction to Financial Management05
Enterprise Development 05

Semester 4

TitleCredits
International Destination Management05
Events Project Management05
Research Methods for Business05
Work placement15
Erasmus Semester Abroad (MKTS) [E]30

Semester 5

TitleCredits
Globalisation and Tourism05
Tourism and Events Research Project 110
Business Strategy 105
Macroeconomics 1 for Bachelor of Business L805
Customer Experience Management [E]05
French Language, Culture and Contemporary Media 4.1  [E]05
German Language, Culture and Contemporary Media 4.1 [E]05
Spanish Language, Culture and Contemporary Media 4.1 [E]05
German Language, Culture and Contemporary Media 4.2 [E]05

Semester 6

TitleCredits
Strategic Tourism05
Tourism and Event Research Project 210
Business Strategy 205
Macroeconomics 205
Social Media and Digital Marketing Planning [E]05
French Language, Culture and Contemporary Media 4.2  [E]05
Spanish Language, Culture and Contemporary Media 4.2 [E]05

[E] = Elective Module. Modules subject to availability.