Bachelor of Business (Honours) in Sport with Business

  • NFQ Level 8
  • Points Required 280*
  • Course Code AU903 (was SG147)
  • Award Honours Degree Abinitio
  • Duration 3

Course Summary

This programme is the first of its kind in Ireland – a three-year honours degree at Level 8 that combines sports-related modules with sound business practice. The programme focuses on introducing the students to business and enterprise skills with opportunities for specific skill development in coaching, fitness instruction, personal training, education, exercise prescription and health. 

Sport and physical activity is big business and this programme prepares students for a wide range of career opportunities ranging from sports development, health promotion, marketing, management to teaching, coaching and setting up their own business. We will equip graduates with the knowledge and professional skills and competencies required to work within the sports/fitness/leisure environment.


The theoretical subjects will provide students with an understanding of the social and cultural factors which influence sport, while the business subjects will provide the necessary knowledge and skills in management, finance and computing to administer and manage in a commercial setting.

Studnets will have the ability to create, implement and evaluate fitness programmes in a commercial or community setting. Students will be introduced to a range of disciplines relevant to a sports/physical activity/fitness settings including personal fitness/teaching and coaching/health promotion. Students will be able to inform the planning, implementation and evaluation of coaching programmes to a wide variety of population groups.

ATU Sligo Sport with Business



Students learn core business modules such as Accounting, Marketing, Management and Information Technology. This is coupled with modules on Sports Law and Sports Planning. They can combine a fitness instruction qualification and focus on a specific area of interest – physical activity for healthy aging, disability sport or pool lifeguard.


The business aspect is balanced with a strong practical element in the second year. Modules include: Enterprise, Sports Planning, Digital Media, Economics, Surfing, Level 2 Swim Teaching and Sports Nutrition. A 13-week work placement is included as a critical component of the course.


Students complete business modules in Macroeconomics, Business Strategy, People Management, Strategic Sports Development and Sports Marketing. Elective modules include Health Promotion, Sport Pedagogy, Business Finance and Dance. Students also complete a supervised research thesis.


You can also achieve these extra sports qualifications over the period your studies:

  • Level One and Two IHF Community Walking Leader
  • EQF Level 4 Personal Trainer
  • Royal Lifesaving Society National Pool Lifeguard Qualification (with Automated External Defibrillation)
  • Irish Water Safety Level 2 Swim teacher award
  • GAA - Foundation or level 1 award
  • IRFU - Lep (Leprechaun) Rugby award
  • Basketball Ireland - Introductory Basketball Award

REPs Ireland

REPS logoREPs Ireland is a Register of Exercise Professionals. REPs Ireland accepts exercise professionals onto the professional register when they achieve qualifications and awards that meet industry standards & have been independently Quality Assured. ATU Sligo is registered as an approved provider reflecting the professional approach to our delivery.

Entry Requirements

Entry requirements for CAO courses at ATU Sligo are available for download below:


All entrants to this course will be required to undergo vetting by the Garda Síochána. Students who have a criminal conviction in Ireland or elsewhere may adversely impact their ability to undertake a professional placement or to secure employment.

Successful applicants for this course will be required to undergo a medical evaluation. The purpose of the evaluation is to identify students with special exercise requirements. This information is strictly confidential and any offer made will not be withdrawn on the basis of medical information supplied.

Hepatitis B vaccination will be required for work placement.

Career Opportunities

Graduates will be able to pursue careers in a wide range of business and services sectors such as commercial leisure enterprises, public leisure and sporting enterprises, sports development roles in national governing bodies or local authorities, sports clubs, games promotion officers, personal coaching enterprise and community work.

Through the incorporation of work-based projects and work placements, graduates will be ‘work ready’ and able for integration in the workplace.

Some will become self‑starters and establish their own business in the fitness/physical activity‑related field.

Further Study

Applicants may pursue a range of post-graduate opportunities including a one year taught Masters in Marketing or a Masters/Phd by research.

Graduates can pursue a wide range of Level 9 and 10 postgraduate studies in education, strength and conditioning, exercise physiology and therapy, health promotion, sports management, marketing, and teaching.


"I really enjoy a number of elements of this course including the practical aspects where you consider sport not only for elite athletes but also sport in the wider community such as the the elderly and young people with disabilities. This has given me a completely different perspective on the value of sport in this context.  I also enjoy the examination of the business aspects of sport through marketing, business technology and sports promotion."  

Jorja Kennedy, Donegal, Sport with Business graduate

"This course has the perfect mix of sports and business. Perhaps the biggest surprise for me was the variety within the course- whether you’re out in the sea, in the gym, or in a classroom, you’re always learning something new and usually something that peaks your interest. I was always under the impression that studying at 3rd level had to be boring, but this course is far from that to say the least! "

Dáire Martin, Monaghan, Sport with Business graduate

Did you know?

This programme is the first of its kind in Ireland – a three-year honours degree at Level 8 that combines sports-related modules with sound business practice.

In Year 2, students will go on a 13-week work placement. In the past students have gone to a variety of settings including various businesses, sports teams, and schools. Work placement allows students to put all they have learnt in college into real work experience.

Students have the opportunity to choose from a number of electives, based on where their interests lie.

Students will have the chance to attain valuable national and international qualifications.

  • Level One and Two IHF Community Walking Leader. 
  • EQF Level 4 Personal Trainer. 
  • Royal Lifesaving Society National Pool Lifeguard Qualification (with Automated External Defibrillation). 
  • Irish Water Safety Level 2 Swim teacher award. 
  • GAA - Foundation or level 1 award. 
  • IRFU - Lep Rugby award. 
  • Basketball Ireland - Introductory Basketball Award. 


Hear from our graduate and former GAA Footballer of the Year, Andy Moran