Bachelor of Business in International Tourism and Event Management

  • NFQ Level 7
  • Points Required 234*
  • Course Code AU803 (was SG140)
  • Award Ordinary Bachelor Degree Abinitio
  • Duration 3

Course Summary


This recently revised degree provides students with an exciting blend of business and management skills to work across the business, tourism and
events industry. Opportunities arise throughout the programme to work on real-life projects with local and regional business organisations. Students enjoy weekly site visits to the rich tourism based local and national operations and heritage sites.


Students gain a foundation of knowledge across business, tourism and events. Modules include Guiding and Adventure Tourism, Introduction to International Tourism and Travel, Skills for Success, Organisation Behaviour, Teamwork and Creativity, Digital Content and Introduction to Event Management. 


Students join year one of the honour degree programme and study Event Management, Foundations of Tourism, Tourism and Travel Industry, Business
Management and Business Application Software.


Students continue to explore the tourism sector and undertake modules in Sustainable Managing of the Impacts of Tourism, whilst also developing their Event Management and Financial Accounting skills.


Students can choose to develop language skills as a non-compulsory elective in French, German and Spanish throughout the programme. Students also get the opportunity to gain a Guiding and Adventure Tourism badge.

This course includes numerous site visits to tourism operations and firms within the region which offer an important aspect to the course. We also organise international field trips to tourist destinations such as Amsterdam, Paris, Madrid, Venice, Frankfurt and Rome. We invite guest lecturers with a national or international profile to contribute to the programme.

In year three, students participate in a paid 4-6 month accredited work placement to apply their knowledge and develop their skills in tourism-specific environments across the world. Placement students can work anywhere in the world in national or local tourism development agencies, travel agencies, tour operators, heritage and archaeological centres and tourism attractions abroad, throughout Europe and the USA.


We have embedded key skills in the course to ensure our graduates are equipped to work in the tourism and events management industries:

  • Students will gain awareness and understanding of core tourism concepts and trends including cultural, adventure, eco- and events-related tourism developments
  • Students will also understand sustainability issues including managing tourism impacts and tourism planning marketing
  • Students will build competencies in core business areas including management, marketing, finance, law and digital media marketing
  • Students will learn people-related skills including communication, interpersonal, team-working and customer service skills
  • Students will build their understanding of conceptual and organisational skills including collecting and organising information, problem-solving, planning and organising, innovation and creativity
  • Language study available as an elective


Entry Requirements

Entry requirements for CAO courses at ATU Sligo are available for download below:

Garda Vetting:

All entrants to this course may be required to undergo vetting by the Garda Síochána. If students have a criminal conviction in Ireland or elsewhere, this may adversely impact on their ability to undertake a professional placement or to secure employment.

Career Opportunities

Globally, tourism is the world’s fastest growing economic sector. International tourist arrivals normally total over one billion, with Europe receiving the most international tourist arrivals. The industry needs graduates who have the skills to help rebuild Ireland’s largest indigenous industry. With a solid business degree, International Tourism and Event Management give students a broad platform to build a successful career and opportunities to travel the world.

Graduates in tourism are much sought after and the skills developed are transferable internationally and from one aspect of the industry to another. Graduates are likely to work in national or local tourism development agencies; travel agencies; tour companies; ecotourism, cultural attractions, events, festivals or community development.

The broad business knowledge and skills gained by completing this course has enabled many of our graduates to pursue rewarding careers in a wide variety of areas such as management, marketing, non for profit sector or teaching.

Further Study

Graduates may add on one additional year for the Level 8 BBS (Hons) in Tourism and Event Management honours degree after which they could choose to continue to a Level 9 masters, a Professional Master of Education (PME) to become a secondary school teacher of Business. after which graduates may progress to a Level 10 PhD qualification.


“ From the moment we started this programme, we were on the bus discovering the practical skills and experience direct from industry. We could apply what we were learning through these real-life business workshops and events.” 
Eric Nielsen, BBS Tourism and Event Management.


Listen to our graduate Valinda Brady talk about her experience with this course

Course Format

Semester 1

Skills for Success 05
Principles of Marketing05
Organisational Behaviour05
Introduction to International Tourism and Travel05
Introduction to International Festivals & Events 05
Service Quality and Customer Relations  [E]05
German Language, Culture and Contemporary Media 1.1 [E]05
French Language, Culture and Contemporary Media 1.1  [E]05
Spanish Language, Culture and Contemporary Media 1.1  [E]05

Semester 2

Teambuilding and Communication Skills05
Digital Content05
Data Analytics05
Guiding & Adventure Tourism05
Tourism Innovation and Start-Ups 05
Cultural & Creative Tourism [E]05
German Language, Culture and Contemporary Media 1.2 [E]05
French Language, Culture and Contemporary Media 1.2  [E]05
Spanish Language, Culture and Contemporary Media 1.2 [E]05

Semester 3

Financial Accounting 105
Business Application Software05
Business Law 105
Events Management05
Foundations of Tourism05
Introduction to Relationship Marketing  [E]05
French Language, Culture and Contemporary Media 2.1  [E]05
German Language, Culture and Contemporary Media 2.1 [E]05
Spanish Language, Culture and Contemporary Media 2.1 [E]05

Semester 4

Introduction to Management Accounting 05
Introductory Microeconomics05
Health and Safety Law for Events05
Business Management05
Tourism & Travel Industry05
Experiential Tourism Marketing [E]05
German Language, Culture and Contemporary Media 2.2 [E]05
French Language, Culture & Contemporary Media 2.2  [E]05
Spanish Language, Culture and Contemporary Media 2.2 [E]05

Semester 5

Introduction to Financial Management05
Enterprise Development 05
Managing People 105
Sustainable Management of the Impacts of Tourism05
Event Planning 05
Tourism Communications & Branding [E]05
French Language, Culture and Contemporary Media 3.1  [E]05
German Language, Culture and Contemporary Media 3.1 [E]05
Spanish Language, Culture and Contemporary Media 3.1 [E]05

Semester 6

Research Methods for Business05
Events Project Management05
International Destination Management05
Work placement15
Erasmus Semester Abroad (MKTS) [E]30

[E] = Elective Module. Modules subject to availability.