Bachelor of Business in Applied Sport with Business

  • NFQ Level 7
  • Points Required 231*
  • Course Code AU804 (was SG134)
  • Award Ordinary Bachelor Degree Abinitio
  • Duration 3

Course Summary


This programme is ideal for students who have an interest in sport, recreation, outdoor pursuits, or in coaching and instruction. It offers students the opportunity to acquire appropriate practical expertise to enable them to develop the competencies to be effective leaders in the sport industry and provide pathways through postgraduate study.

Students also learn about all aspects of business, leadership, marketing and digital technology modules. This equips students with entrepreneurial skills, allowing them to work in both the business and sports sectors.

PROGRAMME OVERVIEW

As part of the practical element of the course, students will work regularly with children and other target populations from schools and other environments in health and fitness, sports education, coaching and swim teaching. Prior graduates have gone on to specialise in secondary school teaching, as a fitness professional, business startups and study at Masters level in Health Promotion, Marketing and Sports Management.

In Year 3, students will go on a work placement. In the past students have gone to a variety of settings including schools, sports teams gyms and various businesses. Work placement allows students to put all they have learnt in college into real work experience.

YEAR 1

Students begin by studying sports modules including Aquatics, Adventure Tourism, Fundamental Movement Skills, Athletics, Gymnastics and Dance, as well as business modules in Accounting and Business Technology.

YEAR 2

In second year, students study Marketing, Economics, Information Technology, Sports Management and Sports Law. They can acquire a European accreditation in fitness instruction and study a specialised area such as Physical Activity for Healthy Ageing, Disability Sport or Pool Lifeguard. Students can exit after 2 years with a Higher Certificate in Applied Sport with Business.

YEAR 3

In the final year students combine both business and sports modules by studying Enterprise, Managing People, Digital Analysis, Financial Management, Sports Planning, and elective choices in Surfing, Level 2 Swim Teaching or Sports Nutrition. A 13-week work placement is included as a critical component of the programme.

KEY SKILLS STUDENTS WILL GAIN

We have incorporated a number of key skills in the degree to equip students for a career in the sport and recreation industry:

  • Students will gain practical experience in teaching, skills development, team and personal coaching across a broad range of indoor and outdoor leisure and sporting activities
  • Students will develop competencies in core business areas including management, marketing, finance, law and computer applications
  • Students will develop their people-related skills including communication, interpersonal, team-working and customer service skills
  • Students will understand and learn how to apply conceptual and organisational skills including collecting and organising information, problem solving, planning and organising
  • Students will be tutored on gym instruction
  • Students will gain valuable experience in surfing/swimming
  • There is a work placement during the second semester of year three.

EXTRA QUALIFICATIONS

Students will have the chance to attain valuable national and international qualifications.

  • Level One and Two IHF Community Walking Leader. 
  • Level One Athletics Ireland Coaching.
  • EQF Level 3 Fitness Instructor. 
  • EQF Level 4 Personal Trainer. 
  • Irish Water Safety Assistant Swim teacher award. 
  • Royal Lifesaving Society Emergency Response Swimming Pools award. 
  • Royal Lifesaving Society National Pool Lifeguard Qualification (with Automated External Defibrillation). 
  • Irish Water Safety Level 2 Swim teacher award. 
  • GAA - Foundation or level 1 award. 
  • IRFU - Lep Rugby award. 
  • Basketball Ireland - Introductory Basketball Award. 

Entry Requirements

Entry requirements for CAO courses at ATU Sligo are available for download below:

GARDA VETTING

All entrants to this course will be required to undergo vetting by the Garda Síochána. If a criminal conviction exists, this may adversely impact the ability to undertake a professional placement or secure employment.

Successful applicants for this course will be required to undergo a medical evaluation. The purpose of the evaluation is to identify students with special exercise requirements. This information is strictly confidential and any offer made will not be withdrawn on the basis of medical information supplied.

Hepatitis B vaccination will be required for work placement.

 

Career Opportunities

Skilled graduates are in high demand in the rapidly expanding leisure, recreation and service industry. This includes sports facility management, sports development, health promotion, personal training, coaching and instruction.

This course is a great platform providing routes to areas such as PE, running a business or personal training.

Prior graduates have gone on to specialise in teaching, as a fitness professional, business startups and study at Masters level in Health Promotion, Marketing and Sports Management for example.

Further Study

Graduates of the Level 7 programme may progress to the one-year add-on BBs (Hons) in Sport with Business

Alternatively, graduates can progress to the one-year add-on BBs (Hons) in Business

Students who complete this Level 7 in Applied Sport with Business and our one-year Level 8 add-on in Sport with Business, may apply to study a Professional Master of Education (PME) in order to become a secondary school teacher of Physical Education. Other areas of further study open to students upon graduation include health promotion, marketing, management, sports psychology, and strength and conditioning.

Testimonials

"I really enjoy a number of elements of this course including the practical aspects where you consider sport not only for elite athletes but also sport in the wider community such as the elderly and young people with disabilities. This has given me a completely different perspective on the value of sport in this context.  I also enjoy the examination of the business aspects of sport through marketing, business technology, and sports promotion."  

Jorja Kennedy, Donegal, Sport with Business graduate

"This course has the perfect mix of sports and business. Perhaps the biggest surprise for me was the variety within the course- whether you’re out in the sea, in the gym, or in a classroom, you’re always learning something new and usually something that peaks your interest. I was always under the impression that studying at 3rd level had to be boring, but this course is far from that to say the least! "

Dáire Martin, Monaghan, Sport with Business graduate

Did you know?

The course features a high level of practical activity ranging from all swimming-based activities and surfing to fitness instruction and sports coaching.

This practical focus enables students to develop the competencies to be effective leaders in the sport industry and provide pathways through postgraduate study.

In Year 3, students will go on a 13 week work placement. In the past students have gone to a variety of settings including schools, sports teams, health and various businesses. Work placement allows students to put all they have learnt in college into a real work experience.

Students have the opportunity to choose from a number of electives, based on where their interests lie.

Students will have the chance to attain valuable national and international qualifications.

  • Level One Athletics Coaching Qualification. 
  • Level One and Two IHF Community Walking Leader. 
  • EQF Level 3 Fitness Instructor. 
  • EQF Level 4 Personal Trainer. 
  • Irish Water Safety Assistant Swim teacher award. 
  • Royal Lifesaving Society Emergency Response Swimming Pools award. 
  • Royal Lifesaving Society National Pool Lifeguard Qualification (with Automated External Defibrillation). 
  • Irish Water Safety Level 2 Swim teacher award. 
  • GAA - Foundation or level 1 award. 
  • IRFU - Lep Rugby award. 
  • Basketball Ireland - Introductory Basketball Award. 

Alumni

Hear from our graduate and former GAA Footballer of the Year, Andy Moran.