2020 and Beyond-Opportunities in Tourism & Trade
Webinar Recording
Due to the uncertainty caused by the global pandemic and its social and economic impacts, our tourism industry is facing a crisis. IT Sligo held this webinar on 23rd of June 2020 to help companies in the sector to consider how they can innovate and plan for sustainable growth. Mary McGuckin from IT Sligo’s Dept. of Marketing, Tourism & Sport moderated the event. Leading industry experts Miriam Simons and Steven Rice discussed how the region can plan for its future resilience and towards sustainable growth. They focused on: • Profiles of the changing consumer and new consumer trends • Agile trading and adapting to the ‘new normal’ • Insights into successful tourism and trade campaigns and • Top Tips for future campaigns